Changing the everyday conversation of Ontarians

        TVO's new season aims to enliven the "water cooler encounter"

           Awareness campaign kicks off on Wednesday, October 21st

TORONTO, Oct. 20 /CNW/ - Results of a new poll being released tomorrow reveals 65 per cent of Ontarians are seeking more thought-provoking or entertaining "water cooler" conversations. These new insights from TVO, Ontario's non-profit, public media organization, will be announced at the launch of its awareness campaign promoting the fall season documentary line-up, which aims to inspire and engage Ontarians in more compelling conversations. The campaign titled "changing the conversation" will employ the iconic water cooler as a symbol of casual conversation for a two-day exhibit in high-traffic downtown Toronto locations.

Kicking off tomorrow, Wednesday, October 21, 2009, at Atrium on Bay and travelling to the Exchange Tower on Thursday, consumers will stumble upon a series of intriguing water coolers in unexpected places. They will be engaged through thought-provoking water cooler questions, inspired by TVO's fall program line-up with a view to demonstrate the organization's commitment to engaging Ontarians and changing the water cooler conversation.

    Note: A press release announcing full survey results to be issued over
    newswire on Wednesday, October 21, 2009.

Photo and Interview Opportunities

TVO's Director of Marketing, Steve Rayment, will be on hand to announce fresh new poll insights, gauging the pulse on "water cooler" conversations across the province and revealing what Ontarians are looking for in moments of small talk. He will be engaging with consumers at the TVO water cooler to change the conversation with thought-provoking questions, inspired by Fall season line-up.

When and Where:

Wednesday, October 21, 2009 11:00 a.m. to 2:00 p.m. with Steve Rayment, Director of Marketing, TVO at Atrium on Bay, Concourse Level, 20 Dundas Street West (Bay & Dundas Sts.)

Thursday, October 22, 2009 7:00 a.m. to 2:00 p.m. at Exchange Tower, 130 King Street West (King & York Sts.)

About TVO:

TVO is Ontario's public education media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens through educational media. For more information, visit


For further information: For further information: Liz Luzza, Lauren Grant, PraxisPR,,, (905) 949-8255 x 222, 227 -- (416) 951-0672, (416) 627-9416 (cell phones)

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