As spam law takes effect, letter to minister stresses education before enforcement
TORONTO, June 30, 2014 /CNW/ - The Canadian Federation of Independent Business (CFIB) is urging Industry Minister James Moore and the CRTC to focus on education over enforcement in the first year of Canada's Anti-Spam Legislation (CASL). In a letter sent to the minister last week, CFIB executive vice-president Laura Jones shared the views of small business owners, many of whom are struggling to understand what CASL means for them.
"Most small business owners, frankly, don't think this legislation could possibly apply to them, because they are not spammers," said Jones. "But the law captures much more than what we would traditionally think of as spam. Our members want to comply with the spirit of the law, but much more communication and support is needed. Enforcement of the letter of the law, at this point, would result in a massive compliance burden for businesses."
According to a CFIB survey, only 15 per cent of small business owners are fully aware of CASL's requirements, and most (62 per cent) have taken no steps to comply. CASL comes into force tomorrow.
CFIB has prepared tips on implementing CASL for small business available at www.cfib.ca.
CFIB is Canada's largest association of small and medium-sized businesses with 109,000 members across every sector and region.
SOURCE: Canadian Federation of Independent Business
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