CF Market Mall Partners With Grey Cup to Bring Interactive Football Experience to Calgary this October

The Huddle features interactive skill challenges, digital simulators, and guest appearances from CFL athletes and team mascots

CALGARY, AB, Sept. 23, 2026 /CNW/ -- CF Market Mall is teaming up with the Grey Cup to launch The Huddle, a free, hands-on football experience taking over the mall from October 5 to October 18, 2026.

Visitors of all ages are invited to test their quarterback skills over target practice, measure their vertical jump, tackle a blocking sled, and try out a digital football simulator during the two-week event hosted in Grand Court and Centre Court.

"We're thrilled to bring the energy of the CFL and the start of football season to our mall this October," said Paige O'Neill, General Manager, CF Market Mall. "With The Huddle, we're creating a vibrant, fun-filled experience where local sports fans and shoppers can come together to celebrate their love of the game in an entirely new way."

What's Happening at The Huddle:

• Skill Challenges & Simulator: Precision target throws, jump tests, blocking sleds, and a digital football simulator.
• CFL Athlete & Mascot Appearances: Scheduled autograph sessions, photo ops, and meet-and-greets featuring CFL players, alumni, and team mascots.
• Custom Player Card Photo Ops: Free personalized player cards printed on site from 1:00 PM to 5:00 PM on October 10–11 and October 17–18.

The free event runs during regular mall operating hours, and is open to participants of all ages and skill levels. For schedule details and guest appearance announcements, visit https://shops.cadillacfairview.com/property/cf-market-mall.

About Cadillac Fairview (CF)

Cadillac Fairview (CF) is one of the largest owners, operators, investors and developers of best-in-class office, retail, multi-family residential, industrial and mixed-use properties in North America. Wholly owned by the Ontario Teachers' Pension Plan, with assets under management of $26 billion, CF manages a portfolio of landmark properties across Canada.

Driven by its purpose of Transforming Communities for a Vibrant Tomorrow, CF is continually striving to make a positive impact in communities where it operates. Visit cadillacfairview.com for more information.

SOURCE Cadillac Fairview

Media Contact: Shraddha Jaiswal, North Strategic, [email protected], Alanna Cobb, Cadillac Fairview, [email protected]