TORONTO, April 26, 2017 /CNW/ - Cervélo is proud to announce a donation of ten C3 bicycles to Wounded Warriors Canada in support of their VIMY 100 Battlefield Bike Ride fundraising efforts. Beginning June 9th in London, England, 150 Canadians will cycle over 600kms in 6 days to reach the iconic Vimy Ridge memorial. The Battlefield Bike Ride represents the single largest annual fundraiser for Wounded Warriors Canada, with the funds raised directly supporting their mental health programs and services benefiting ill and injured Canadian Forces members, Veterans, First Responders and their families.
Scott Maxwell, Executive Director of Wounded Warriors Canada commented, "Cervélo is the reason we were able to get involved in cycling. Since 2012, the company has been generously donating their world class bikes to not only help us fundraise, but to help inspire ill and injured Veterans to become active again. The company and its employees are passionately committed to health and wellness and understand the positive impact of cycling for both body and mind. We are extremely grateful for their ongoing support."
Glen Innes, WWC BBR17 Ride Director and Cervélo Territory Manager, commented, "Here at Cervélo we understand how important a healthy body is to a healthy mind. If we can get more ill and injured Veterans and First Responders riding bicycles we can aid them in their battle with this and other Operational Stress Injuries."
About Wounded Warriors Canada Battlefield Bike Ride – VIMY 100:
150 Canadian cyclists will ride approximately 600kms over 6 days in lands soaked in the sacrifice of the 619,638 Canadians and 11,988 men of the Dominion of Newfoundland who served during the First World War. They will ride to honour and remember the countless thousands who were wounded and the nearly 61,000 Canadians and 1,305 men of Newfoundland who gave their lives. The event will conclude with a 100th anniversary commemorative service at the historic Vimy Ridge Memorial on June 16th.
About Cervélo Cycles Inc.:
Cervélo's support of the Wounded Warriors Canada Battlefield Bike Ride has evolved and expanded dramatically since its initial involvement in 2012. Cervélo has been the presenting sponsor since 2015, and has bolstered the inspiring event with volunteers and bicycle donations. After each ride the Cervélo road bikes are auctioned off, adding to the more than $1.5 million raised so far by cyclists, donors and sponsors.
For more information on the Battlefield Bike Ride visit: www.bbr17.ca
For more information on Cervélo visit: www.cervelo.com
SOURCE Wounded Warriors Canada
For further information: Media Contact: Scott Maxwell, [email protected], 289-388-6181