CeraVe® Bébé™ Helps Baby's Skin Stay Happy

CeraVe Canada continues to grow, as it welcomes CeraVe Bébé to the skin care family

TORONTO, June 4, 2015 /CNW/ - Valeant Canada is proud to introduce the CeraVe® Bébé skincare product line to Canadian families. Developed with paediatric dermatologists, the CeraVe Bébé Wash & Shampoo, CeraVe Bébé Moisturizing Lotion and CeraVe Bébé Diaper Rash Cream are all free of fragrance, parabens and sulfates to help protect and maintain baby's delicate skin barrier.

CeraVe Bébé arrives on Canadian store shelves after receiving a great response from parents and dermatology experts in the United States. All three products were recently awarded the U.S. National Eczema Association (NEA) Seal of Acceptance™. The NEA is a patient-oriented organization based in the United States that is guided by physicians and scientists and dedicated to improving the quality of life for people who suffer from eczema and sensitive skin. The Seal of Acceptance was awarded to CeraVe Bébé products after a rigourous review of test results on sensitivity, safety and toxicity, as well as ingredient and formulation data1.

"Parents are bombarded and overwhelmed with advice to care for their children. Most recommendations are unsourced and unfounded. This seems particularly true in managing and treating baby skin care needs," said dermatologist expert Dr. Julia Carroll. "As a dermatologist and a mom, I'm always looking for fragrance free options to care for my children's skin. Ceramides are an important ingredient in babies' skincare products to repair and protect the skin barrier. And always remember to protect your baby's skin from the sun by keeping them in shade and covering their extremely sensitive and vulnerable skin with clothing. Sunscreen is generally not recommended until babies reach six months old."

Bath time with Bébé - Bath time should be a gentle, calming process with CeraVe Bébé Wash & Shampoo. The ophthalmologist tested, tear-free formula is enriched with vitamins and three essential ceramides to care for delicate, soft skin and replenish moisture to the skin's natural protective barrier. To ensure nothing will irritate baby's skin, the Wash & Shampoo is free of fragrance, gluten, parabens, sulfates, phthalates and dyes, helping to keep the little one happy from head to toe.

A protective shield against the elements - CeraVe Bébé Moisturizing Lotion works to help protect and relieve chafed, chapped or cracked skin, helping to protect baby's skin from the drying effects of wind or cold weather. True to the CeraVe formulation approach, the lotion is designed to moisturize, hydrate and replenish the baby's sensitive skin moisture barrier with three essential ceramides, cholesterol, hyaluronic acid and fatty acids to enhance baby's skin moisture. With its patented MVE® Technology, CeraVe Bébé Moisturizing Lotion provides up to 24-hour hydration with just one application. Like the Wash & Shampoo, CeraVe Bébé Moisturizing Lotion is also free of fragrance, gluten, parabens, sulfates, phthalates and dyes.

Big protection for little bottoms - CeraVe Bébé Diaper Rash Cream will revolutionize the big job of protecting and treating baby's sensitive skin from diaper rash. Formulated with InVisibleZinc® technology, it goes on completely sheer with no sticky mess. This truly unique new product repels moisture to protect sensitive skin while treating and preventing diaper rash and working to restore baby's delicate skin moisture barrier with ceramides, cholesterol and fatty acids. Strong enough to protect between diaper changes, the CeraVe Bébé Diaper Rash Cream will not irritate sensitive skin and is suitable for use with cloth and disposable diapers.

The CeraVe Bébé Skincare Line is available now online, at drugstores and mass retailers across Canada. CeraVe Bébé Wash & Shampoo, CeraVe Bébé Moisturizing Lotion and CeraVe Bébé Diaper Rash Cream have a suggested retail price of $12.99 respectively. Visit www.cerave.ca for more information.

To be sure this product is right for you, be sure to read and follow the labels. CeraVe is produced by Valeant Pharmaceuticals International, Inc. (NYSE/TSX:VRX), a multinational specialty pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of dermatology, eye health, neurology and branded generics. More information about CeraVe can be found at www.cerave.ca.  More information about Valeant can be found at www.valeant.com.

1 National Eczema Association. Moisturizes. CeraVe®. http://nationaleczema.org/eczema-products/moisturizers/cerave/. Accessed May 21, 2015


For further information: Matthew Page, Valeant Canada Consumer Products, 1-800-361-1448; Monika Rola, Argyle Communications, 416-968-7311 ext. 240, mrola@argylecommunications.com

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