The Crystal Pepsi Trail game to launch online July 7 – no need for a floppy disk!
MISSISSAUGA, ON, June 29, 2016 /CNW/ - Inspired by overwhelming fan demand, Pepsi® announced today that Crystal Pepsi – the iconic '90s clear cola – will be available for a limited time across Canada and the U.S. this summer.
To kick-off the Summer of Crystal Pepsi, the brand will release "The Crystal Pepsi Trail" online, a fresh take on '90s computer games. Can your wooden station wagon make the journey? Log on to www.crystalpepsi.net starting July 7 to play The Crystal Pepsi Trail.
"We've always looked back fondly on the role Crystal Pepsi has played in our history, and are thrilled by the amount of support we've received to bring it back," said Claudia Calderon, Senior Director of Marketing, Pepsi. "We can't wait to celebrate the return of the iconic '90s cola with our throwback Crystal Pepsi Trail video game."
Crystal Pepsi was offered for a limited time in Canada during the early 1990s.
Beginning July 11 in Canada and August 8 in the U.S., 591ml bottles of Crystal Pepsi will be available for purchase at major retailers. Visit www.facebook.com/PepsiCanada for more surprises from Crystal Pepsi this summer, or join the conversation @PepsiCanada.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
About PepsiCo Beverages Canada
PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages. Employing approximately 5,000 associates across the country, PepsiCo Beverages Canada's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade. For more information, please visit www.pepsico.ca.
SOURCE PepsiCo Canada
Image with caption: "Crystal Pepsi(R) - the iconic '90s clear cola - will be available for a limited time across Canada beginning July 11. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20160629_C1034_PHOTO_EN_724313.jpg
For further information: Media Inquiries: Sonya Franceschini, 905-949-8255 Ext 230, sonya[email protected]