Jameson Irish Whiskey rolls out two Snapchat filters on March 17th
TORONTO, March 13, 2017 /CNW/ - If you tend to "forget your green" on St. Patrick's Day, Jameson Irish Whiskey has you covered by releasing two celebratory Snapchat filters nation-wide on March 17th. The geofilters are age-gated by users' birthdays, which ensures that they are only available for users of legal drinking age. From the beginning of the day until 5:00 PM, the filter will read "Forgot my green, this filter counts", and after 5:00 PM will feature "Cheers!" as the festivities continue into the night.
"We're inspiring Canadians to celebrate the 'Jameson Way'," says Maria Sweeney, Senior Brand Manager of Imported Whiskies, Corby Spirit and Wine. "Which is really any way they want to celebrate, just as long as it involves good friends, some Jameson, and a bit of craic."
'Craic', pronounced krak or crack, is Irish slang for fun and enjoyment. It ties back to Jameson's motto of 'Sine Metu', meaning 'Without Fear'. It represents the mindset that when we fear a bit less, we live a bit more. It's all about being unafraid to invite life and let others in.
For the right amount of craic, enjoy a natural green in your drink with Jameson Soda & Lime:
- 50ml of Jameson Irish Whiskey
- Ice cubes
- Large wedge of lime
- Fill the glass with ice
- Pour over the Jameson
- Top up the glass with soda
- Stir briefly to mix
Serving suggestion: Tall drinks go best with tall tales. Please enjoy responsibly. Sláinte!
About Jameson Irish Whiskey
Jameson Irish Whiskey's story began in 1780 by founder John Jameson, who established a whiskey distillery in Dublin under the family motto, 'Sine Metu' ('Without Fear'). Jameson personally selected barley and casks and distilled his whiskey three times to create a smooth spirit that has become the world's #1 selling Irish whiskey today.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2016, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the fifth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW), and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications
For further information: Valerie Brive-Turtle, Director of Communications, Public Relations and CSR, Corby Spirit and Wine, Email: [email protected], Telephone: (416) 479-2492