TORONTO, May 15, 2014 /CNW/ - Friday is #SauvBlanc day, the day to celebrate all things Sauv Blanc - the crisp, refreshing, fruity and flavoursome drop that we all love.
In the 40th anniversary year of both Matua and Sauvignon Blanc in New Zealand, Matua will be the first to celebrate #SauvBlancDay on Friday 16 May before it travels around the world for 43 hours finishing at Twitter headquarters in San Francisco.
Matua planted the first New Zealand Sauvignon Blanc vines in 1969, beginning the world renowned combo of 'New Zealand and Sauvignon Blanc'. The first bottle of Matua Sauvignon Blanc was produced in 1974.
Bill Spence, Matua co-founder and Ambassador says:
"The world has fallen in love with Sauvignon Blanc because it is flavoursome, refreshing and great value for money. At Matua we are about producing delicious Sauvignon Blanc of exceptional quality at many different price points - a combination that has seen us recognised with many Global awards.
"We are so proud to have pioneered the wine that made New Zealand famous. When we were researching and grafting different grape varieties back in the sixties we knew that we were on to something pretty special, but we had no idea how big New Zealand Sauvignon Blanc would become.
"Friday May 16 is the day to celebrate #SauvBlanc day over a glass of Matua - enjoy, tweet and be merry."
Get involved in #SauvBlanc Day on May 16 by tasting Matua and tweeting #Matua #SauvBlanc #nzwine
Note to news producers: Audio news grabs (MP3) from New Zealand co-founder of Matua, Bill Spence can be downloaded here:
About #SauvBlanc Day - Friday 16 May
#SauvBlanc Day kicks off in New Zealand on Friday the 16th of May, making its way around the globe, to finish 43 hours later at Twitter Headquarters in San Francisco. May 16 2014 marks the fifth annual International Sauvignon Blanc Day - an online initiative that started in California as a global social media wine tasting. Celebrations kick off in New Zealand, the home of Sauvignon Blanc, and make their way around the globe. Appreciation and admiration of the grape follows the sun with Sauvignon Blanc lunches, tastings and events taking place in Melbourne, Hong Kong, London, Toronto, and New York, finishing 43 hours later at Twitter Headquarters in San Francisco. Restaurants, retailers and consumers - along with global wine brands - will be celebrating Sauvignon Blanc for the day and participating in the Twitter conversation by using the "hashtag" #SauvBlanc.
The culmination of #SauvBlanc day will be a large tasting of 300+ employees at Twitter Global HQ!
Image with caption: "Celebrate Sauv Blanc day with Matua, the New Zealand producer who started it all. (CNW Group/Treasury Wine Estates)". Image available at: http://photos.newswire.ca/images/download/20140515_C8642_PHOTO_EN_40370.jpg
Audio with caption: "Celebrate #SauvBlanc Day with Matua". Audio available at: http://stream1.newswire.ca/media/2014/05/15/20140515_C8642_AUDIO_EN_40373.mp3
SOURCE: Treasury Wine Estates
For further information:
e:Elizabeth.Middleton@tweglobal.com or +1403.466.1776