Celebrate a Summer's Afternoon (in the spring!) with Somersby Apple Cider now Available at the LCBO
Stay Open-Minded with Carlsberg Canada's new apple cider
TORONTO, May 17, 2012 /CNW/ - April showers bring May cider - isn't that how it goes? Somersby Apple Cider - the refreshing, easy-to-drink cider much-loved in Europe - is now available in 500mL cans in Ontario at the LCBO. This refreshing summer beverage - the perfect alternative to beer or wine - is made from real fermented apple juice and has a uniquely juicy flavour.
"Canadians are open-minded people - especially when it comes to drinks and cocktails - and Somersby Apple Cider, a refreshingly unusual, easy-to-drink cider, allows them to explore and satisfy their beverage curiosity," says Nick Relph, Marketing Director Carlsberg Canada. "This is the perfect summer beverage that appeals to beer connoisseurs and non-beer drinkers alike and provides a new option for entertaining not only in the summer but throughout the year."
Cider is Trending Right Now
Apple cider has been brewed and enjoyed in Europe for centuries and is starting to make a splash in Canada as beer and wine drinkers are starting to experiment more and more. A recent Canadian report found that growth of the cider category in Canada increased 15.4% from 2009 to 2010. Cider is distinctive from both beer and wine because of its naturally fruity taste and Somersby Apple Cider is no exception. Containing 15 per cent real apple juice, its uniquely juicy apple taste is best served with a contemporary twist - over ice!
The best of both worlds, Somersby Apple Cider is the perfect alternative to beer and wine for those looking for new drinks to enjoy and new ways to entertain. A versatile cider, Somersby can be combined with different alcohols to create uniquely refreshing cocktails. Mix up an Apple Jack by adding some Jack Daniels or a White Summer by adding some Kronenbourg 1664 Blanc. These one-of-a-kind cocktails are not only delicious, but sure to impress at summer gatherings.
"Somersby pairs easily with different alcohols; it also pairs well with many summer foods - like roasted pork or grilled salmon - for the ultimate summer experience," says Relph. "Tasting really is believing - grab a Somersby Apple Cider, some friends and head to the nearest backyard to enjoy your own Somersby summer afternoon!"
Somersby was first launched in Denmark and Norway in 2008 and is now sold in over 20 countries around the world.
Poised to take Ontario taste buds by storm, Somersby Apple Cider has developed a reputation for spreading joy and sunny togetherness wherever it is served. Real refreshment and its unique apple taste are sure to impress even the most discerning of beverage connoisseurs.
Somersby Apple Cider is now available in Ontario at the LCBO in 500mL single serve cans for $2.95.
About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand - Carlsberg - is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 41,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115 million hectoliters of beer, which is about 34 billion bottles of beer.
Sarah McConnell or Tonisha Bath, Strategic Objectives Inc.
Tel: 416-366-7735 x290 or x274
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