Teams coordinate efforts to provide Canadians with detailed coverage of 2010 Olympic Winter Games
TORONTO, Dec. 16 /CNW/ - The Canadian Broadcasting Corporation and the National Post today announced an agreement to collaborate in providing coverage of the 2010 Olympic Winter Games in Vancouver.
The cornerstone of the initiative will be a co-branded Olympic Winter Games website featuring non-stop coverage from a joint team of digital, print and broadcast journalists from CBC Sports and the National Post. The site will feature a jam-packed line-up of up to the minute stories, commentary, video, in-depth game statistics and, of course, medal counts from two of Canada's major national media organizations. The site will provide everything Canadians need to keep abreast of their athletes in Vancouver.
In addition to the web site, both CBC Sports and the National Post are dedicating their teams to cover the games from every angle on every platform.
"The 2010 Olympic Winter Games represent one of the biggest Canadian sports stories thus far of this century," said Scott Moore, executive director, CBC Sports and general manager, CBC Media Sales & Marketing. "We intend to use our full resources and meet our commitments to Canadians by providing authoritative, up to the moment coverage of every aspect of the Games, delivered to our audiences whenever and however they require it.
"Together, as partners, you can expect the National Post and CBC to provide Canadians with comprehensive Olympic Winter Games coverage in 2010," said Jonathan Harris, the National Post's Vice President of Digital Media. "It's about two respected media companies working together to deliver a unique Olympic experience to the country."
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About National Post:
National Post is a subsidiary of Canwest Global Communications Corp. Canwest Global Communications Corp. (www.canwest.com) is Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in five specialty channels, Canwest is Canada's largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.
SOURCE CBC Communications
For further information: For further information: CBC: Jeff Keay, media relations, (416) 205-3987, firstname.lastname@example.org; National Post: Phyllise Gelfand, director of communications, (416) 442-2936, email@example.com