ATLANTA, Aug. 23, 2012 /CNW/ - Case-Mate today announced the formation of a new joint venture with Vaja, the Argentinean makers of world-class, handcrafted leather products.
Vaja's leather products have been coveted by the fashion and consumer electronics industry elite since 1998. Vaja's artisans allow consumers to choose from a matrix of near-infinite leather color options in order to customize the product's type, texture and hand-stitching that are reflective of the individual's personal style. Vaja's luxury leather goods include cases for smartphones, tablets and laptops, as well as small leather goods, such as wallets, mouse pads and eyeglass cases.
Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. Through this partnership, Case-Mate and Vaja will collaborate on strategy and product design. Case-Mate will lead the worldwide marketing, sales and distribution efforts of Vaja, while Vaja's skilled leather artisans will continue to be responsible for crafting the products.
"The Vaja brand uniquely fulfills the desires of the rapidly growing premium segment of the market in which consumers are seeking mobile device cases made from the highest quality materials found only in handcrafted, personalized products," said Shashi Reddy, Case-Mate's founder and CEO. "Vaja's team of artisans has created fine leather products desired by luxe-minded consumers for their amazing quality and appreciation for detail. The Vaja brand will make a wonderful addition to Case-Mate's portfolio."
The complete line of Vaja premium leather products can be found at vajacases.com.
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate's team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.
For further information:
Kathlene Hestir, Case-Mate, +1-404-216-7222, [email protected]; or Jourdann Lubliner, Kaplow for Case-Mate (US), +1-212-221-1713, [email protected]; or Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44(0)118-900-0860, [email protected]
PRN Photo Desk, [email protected]