MONTREAL, Dec. 8 /CNW Telbec/ - Cascades launches its brand new virtual store (boutique.cascades.com) and is offering families, environment enthusiasts and design bugs an opportunity to reinvent the traditional Christmas tree… The company is offering them a 100% recycled cardboard Christmas tree, a fallback option to natural and artificial trees. Rendered possible because of a joint effort with its Italian partner, RenoDeMedici, the availability of two boutiques on the World Wide Web will enable North American and European households to order the Christmas tree of their choice and receive it quickly, in just a few clicks!
A Recycled Cardboard Christmas Tree
Green, trendy, practical and entertaining, the Cascades small Christmas tree will add a touch of magic and elegance to your Holiday Season. Fashioned with a high quality cardboard composed of 100% recycled and recyclable fibres, this tree is as esthetic as it is recreational! In white, it becomes a canvas on which is portrayed the magic of the Holiday Season, since children- or adults can decorate it to their taste. The green one, more conventional, is also available. Urbanites who are on the lookout for the latest trends will not be able to resist the printed version, with the latest designs.
A Launch That Will Not Go Unnoticed
The launch of the brand new Cascades Christmas tree leaves no one indifferent! On the web and in all types of media, this project intrigues novelty enthusiasts as much as protectors of the environment. An article in the November 20 edition of the National Post features the cardboard tree as an ideal gift for Prince William's wedding! JugniStyle.com also writes that "Christmas trees are going 2.0 with Cascades 100% Recycled Cardboard Christmas Trees. There's nothing more stylish than sustainable and chic decor over the holidays, and this eco-friendly tree is the perfect conversation piece for your seasonal soirees." Many other blogosphere authors were also charmed by this must-have Holiday Season novelty.
Other Novelty Products to Come….
Attention, Boutique Cascades will not be exclusive to the Holiday Season! It will gradually offer numerous other recycled and eco-friendly products that are in line with the Company's eco-responsible philosophy. There is already the lovely children's cardboard playhouse who will also be offered online, over the next few months, plastic outdoor furniture as well as children's cardboard furniture.
Cascades, the Company Founded in 1964, Cascades produces, markets and converts packaging products and tissue paper, composed mainly of recycled fibres. Cascades employs close to 12,500 women and men who work in more than 100 modern and flexible operating units located in North America and in Europe. Cascades' management philosophy, its more than 45 years of experience in recycling and its continuous efforts in research and development are strengths which enable the company to create new and innovative products for its customers. The Cascades shares trade on the Toronto Stock Market under the ticker symbol CAS.
Reno De Medici, the Company The Reno De Medici Group is the leading Italian and second-ranked European producer of cartonboard based on recycled material. It has a production capacity split among several mills in Italy, Spain, France and Germany. The different types of cartonboard that Reno De Medici produces targets all packaging and binding applications. The Reno De Medici products are offered through different brands to meet the customers' requirements and to achieve a widespread presence in Italy, as well as abroad. The Reno De Medici shares trade on the Milan stock exchange under the ticker symbol RM.
For further information: For further information:
Vice-président, communications et affaires publiques