Caroline Rhea Stars in Hilarious New Campaign Encouraging Parents to Save Towards Children's Post-Secondary Education

TORONTO, June 15, 2016 /CNW/ - Money is no laughing matter when it comes to paying for a university degree or college diploma, which is why Canadian Actor and Comedian Caroline Rhea is getting serious about post-secondary education. Caroline takes the lead in a hilarious new digital ad campaign with Heritage Education Funds.

Best known for her hit role as Aunt Hilda in the sitcom "Sabrina The Teenage Witch", Caroline Rhea has been stretching her comedic skills in another direction. As the face of Heritage Education Funds' new #MyLittleDreamer digital campaign, Caroline stars in a playful and cheeky series of five, one-minute digital video ads, interacting with various "young" professionals as she goes about her day.

Digital Commercial Series Ad Spots:

Caroline was thrilled with the new partnership, stating, "As a mother, I know there's nothing funny about a university tuition, which is why I began saving for my daughter when she was just weeks old. I'm glad to share my knowledge and encourage other parents to start planning early. Not only is it beneficial for the child, but the Heritage eGifting program also helps take the financial burden off the parents, and I mean, who doesn't love that!"

Heritage president and CEO, Jason Maguire, agrees: "Caroline is right on the money when she stresses the importance of contributing early," he adds. "We went with a humourous approach in this campaign to build interest, but it really is a critical thing for young families to learn when starting an RESP. "

The #MyLittleDreamer Campaign kicks off June 15th on YouTube, the Google Video Display Network, Twitter, and Facebook. Calling on parents to submit 15 – 30 second video clips of their children sharing ideas about what they want to be when they grow up -- for a chance to win over $8,000 in prizing!

  • Friends and family voting is encouraged (maximum of once daily), and the video entry with the top votes will win the grand prize of a $5,000 Heritage RESP contribution and a $1,500 Travel Voucher, sponsored by itravel2000;
  • Three monthly "creative pick" winners will be awarded an iPad mini 2; and
  • Three monthly "random pick" winners will be awarded a $50 Indigo gift card

Submissions can be made beginning June 15th. For full details on how to enter, and for contest rules, visit the Heritage Education Funds website at:

Contest Period: June 15 - September 15, 2016 at 11:59 p.m. EST

About Heritage Education Funds Inc:
Celebrating fifty (50) successful years in business, Heritage Education Funds is one of Canada's leading, trusted and experienced providers of RESPs. Focused on offering value to its clients, Heritage is also the distributor of the Heritage and Impression Plans. Heritage's objective is to encourage parents, grandparents and others to save for a child's post-secondary education through a planned education savings program. For more information about Heritage, and Heritage Registered Education Savings Plans, visit

Heritage RESPs issued under the sponsorship of the Heritage Educational Foundation. Units of the Heritage RESPs are offered by prospectus only, a copy of which can be obtained from the registered dealer, Heritage Education Funds Inc. at These securities may not be appropriate for all investors and are subject to certain risk factors. See the prospectus for details.

About itravel2000:
Founded in 1994 and headquartered in Mississauga, ON, itravel2000 is one of Canada's largest independent travel companies and the nation's trusted source in travel. With a mandate to offer clients best-in-class customer service (either online or through its team of Travel Experts), itravel2000 provides Canadians with exceptional value complemented by the broadest range of travel options, including flights, hotels, vacation packages, cruises, and its proprietary travel insurance product GoWise. For more information, visit

SOURCE Heritage Education Funds Inc.

For further information: Media Contact: Amanda Lao, Communications Director, Liquid Communications, 416.300.2001,; Corporate Contacts: Heritage Education Funds Inc., Michelle Korson, Director, Marketing, 416.758.6488,; itravel2000, Kerry Sharpe, Director, Communications, 905.267.4547,

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