Carlsberg Announces "Buy a Carlsberg and support The Good Food Access" Initiative Brewer shifts focus amid COVID-19 pandemic
TORONTO, June 1, 2020 /CNW Telbec/ - Carlsberg, one of the world's leading brewers, has announced the launch of Buy a Carlsberg and support The Good Food Access, a new campaign aimed at helping low-income communities' access healthy food during this time of need.
For the entire month of June, the brewer will donate $0.20 for every bottle and can of Carlsberg Danish Pilsner and Carlsberg Lite sold in Canada. The charitable donation will be made to Community Food Centres Canada (CFCC), an organization that works with partners across the country to build dynamic and responsive Community Food Centres and food programs that support people to eat well, connect with their neighbours and contribute, through advocacy and mutual support, to a more just and inclusive Canada.
In March 2020, The Good Food Access Fund was established by CFCC to ensure that their partners working on the front lines across Canada can provide much-needed food and supplies to support our most vulnerable neighbours. To date, The Good Food Access Fund has granted almost $10M to over 400 organizations across Canada.
"The coronavirus pandemic is affecting everyone's way of life but is significantly felt among those already in vulnerable situations. We're driven by our constant pursuit of better, which not only entails our mission to zero and the creation of more sustainable packaging solutions, but we also strongly believe that during this unprecedented time, we can do better to ensure that every donation and act of kindness can make a difference," says John Porter, Managing Director Carlsberg Canada.
The goal of the program is to sell at minimum 500,000 bottles and cans of Carlsberg and with the hopes to make a charitable donation of $100,000, at minimum, to organizations that are on the front lines of the food insecurity crisis. In addition to the fundraising component, a digital and social media arm of the campaign will be activated to support the contribution nationally and raise awareness of Community Food Centres Canada's mission.
"We realize that now is the time to focus our efforts on supporting Canadians and letting the community know that we are here to help," says John Porter.
About Carlsberg
Carlsberg Canada Inc is a wholly owned subsidiary of Carlsberg A/S. Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands. More than 41,000 people work for Carlsberg Group, and our products are sold in more than 150 markets. Carlsberg is brewing for a better today and tomorrow!
SOURCE Carlsberg
David Tremblay, NATA PR, [email protected]
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