Leading Automotive Shopping Site Recognizes Canadian Dealerships with Highest Shopper Ratings
CAMBRIDGE, Mass., June 13, 2018 /CNW/ -- CarGurus today announced its second annual list of CarGurus Top Rated Dealers. These awards are presented to a select group of car dealerships that received the highest average ratings from shoppers who submitted dealership reviews on the CarGurus platform. CarGurus now has the fastest growing audience among large Canadian automotive shopping sites*. For the 2018 program, the number of winning dealers more than doubled since the inaugural 2017 awards and winners had an average of 4.47 star rating from consumers – a testament to the dealer community's commitment to excellence in customer experience.
"CarGurus users have an expectation of transparency and the ability to get a great deal from a top-rated dealer," said Sam Zales, COO at CarGurus. "The Top Rated Dealer Awards celebrate the best dealers in Canada who deliver on the promise of a trustworthy and customer-satisfactory car shopping process."
CarGurus' verified consumer-submitted reviews are a hallmark of the company's reputation as a trusted car shopping partner and valuable tool for dealers. Dealer reputation ratings, in conjunction with CarGurus Instant Market Value (IMV), rate the quality of the deal as Great, Good, Fair, High Price or Overpriced and rank a user's search results accordingly – the best deals are always first in organic search results. The Top Rated Dealer program gives dealers the opportunity to promote independent validation of their excellence in customer service.
"The Autopark Toronto team is honoured to be recognized with this award," said Dean Fera, General Manager at Autopark Toronto. "As part of the Humberview Group our belief in serving our customers better each and every day allows us to truly focus on the customer experience. We believe this is critical to our success, and is what drives high ratings from our customers."
Canadian dealerships work with CarGurus to access ready-to-buy shoppers that have the necessary data to make an informed car purchase decision. For dealers, this means a more efficient customer acquisition channel and in-store process.
Canadian dealers wishing to activate their inventory on CarGurus and learn more about other advertising programs can sign up here or call (855) 533-1029.
Founded in 2006, CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of new and used cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. CarGurus is the largest automotive shopping site in the U.S. based on monthly unique visitor traffic (source: comScore Media Metrix Multi Platform, March 2018). In addition to the United States, CarGurus operates online marketplaces in Canada, the United Kingdom, Germany, and Italy. To learn more about CarGurus, visit cargurus.ca.
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*Q1 2018 vs. Q1 2017 comScore MediaMetrix unique visitor growth compared with Kijiji and autoTRADER.ca.
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