- Nearly four in five Canadian workers says they know what their chief executive officer looks like.
- 70 per cent of workers don't know how much their company generates in revenue each year.
TORONTO, May 16, 2012 /CNW/ - A new CareerBuilder.ca survey of 645 full-time workers shows that most workers have met their CEO and know what he or she looks like. This survey was conducted online within Canada by Harris Interactive© on behalf of CareerBuilder.ca between November 9 and December 5, 2011.
Who knows their CEO?
A majority (61 per cent) of workers says they've met their CEO; 39 per cent have not. More female workers (64 per cent) say they have met their CEO, compared to 58 per cent of their male counterparts.
Workers' knowledge of the organizational chart falls off significantly after the CEO. Only 34 percent of workers can name all of the C-level officers at their organization, while an additional 20 per cent can only name a few C-level officers.
Knowledge of Company Finances
The survey suggests that familiarity with senior leadership does not necessarily correlate with knowledge of the company's financial performance. Seventy per cent of workers don't know how much their company generates in revenue each year.
"Leadership from the C-suite can be a difficult balance. The CEO and, in some cases, other senior leaders are the face of the company both internally and externally. Meaning, they need to find a level of accessibility that allows them to connect with employees, while on the other hand, dedicate the necessary time for building relationships with outside stakeholders," said Rosemary Haefner, global vice president of human resources at CareerBuilder. "Employees realize their top leaders can't know everyone on a first name basis, but they do expect their leaders to be a public symbol that embodies the organization's values."
This survey was conducted online within Canada by Harris Interactive© on behalf of CareerBuilder.ca among 645 Canadian workers (employed full-time; not self-employed; non-government) ages 18 and over between November 9 and December 5, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). With a pure probability sample of 645 one could say with a 95 percent probability that the overall results have a sampling error of +/- 3.86 percentage points. Sampling error for data from sub-samples is higher and varies.
CareerBuilder.ca is a leading job site in Canada. Owned by Gannett Co., Inc. (NYSE: GCI), the Tribune Company, The McClatchy Company (NYSE: MNI), CareerBuilder.ca powers the career centers for more than 250 Canadian partners that reach national, local, industry and niche audiences. These include leading portals such as MSN.ca and Macleans.ca. Job seekers visit CareerBuilder.ca every month to search for opportunities by industry, location, company and job type, sign up for automatic e-mail job alerts, and get advice on job hunting and career management. For more information about CareerBuilder.ca products and services, visit http://www.careerbuilder.ca.
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