Extensive media marketing experience from MTV, Zoom Media, Monster Worldwide, and WWE to benefit digital media leader
CHELMSFORD, Mass., Oct. 2, 2012 /CNW/ - Captivate Network, the leading digital media company for reaching on-the-go business professionals across North America, has named Dan Levi as its new Chief Marketing Officer. Levi will be responsible for helping Captivate Network, whose screens are a welcome and familiar fixture in nearly 10,000 elevators in Class A buildings, find innovative ways to serve the needs of clients and attract new brands to the digital place-based media space. He will report to Captivate President Mike DiFranza.
Levi brings more than 25 years of media and marketing experience to Captivate, including senior marketing roles at Zoom Media & Marketing, Monster Worldwide, World Wrestling Entertainment and MTV Networks. He is also a recognized leader in the expanding digital place-based media industry.
"Dan has deep and rich understanding of our industry in addition to his knowledge of the digital and television marketplace," said DiFranza. "The entire Captivate team is thrilled to have his leadership as we bring the business to the next level and focus on continually and creatively serving the needs of our customers."
"Captivate has a great team, tremendous credibility and has established itself as the market leader in the rapidly growing digital place-based industry," said Levi. "I'm excited by the potential and opportunity to do great things for the company and our clients. Advertisers are clamoring for effective and efficient ways to engage with their most important, hardest to reach consumers, and Captivate delivers a Nielsen-measured, research-proven audience of busy professionals who truly love our programming."
Prior to joining Captivate, Levi served as Senior Vice President of Marketing and Research at Zoom Media & Marketing. He also held senior marketing positions at Monster Worldwide, World Wrestling Entertainment and was instrumental in the launch of MTV Asia. In the digital place-based media industry, Levi has served as an advisory board member of the Digital Signage Expo, chair of the Creative Standards Committee for the Digital Place-based Advertising Association and member of the Technology Innovations Committee of the Outdoor Advertising Association of America.
A self-professed music junkie, animal-lover and Philadelphia sports fan, Levi will be based in New York where he lives with his wife, son and multiple pets. He will split his time between Captivate Network's New York City and Massachusetts offices.
A high resolution headshot of Levi is available for download at Captivate.com.
About Captivate Network
Captivate Network is the leading digital media company reaching millions of on-the-go business professionals throughout the workday across North America. Captivate cuts through the clutter of information overload to provide viewers with content and product messages that are timely, relevant, and empower them to balance the personal and professional demands of the workday. Known for its network of nearly 10,000 office elevator displays, Captivate continues to expand the delivery of customized, actionable information to a busy, upscale audience via emerging technology platforms. Founded in 1997, Captivate was acquired by Gannett in 2004.
InkHouse for Captivate
SOURCE: Captivate Network
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