Canadians think they are only moderately stylish when it comes to personal style

Montreal voted as the most stylish city in Canada, beating Toronto

TORONTO, March 15, 2013 /CNW/ - In less than one week, all eyes will be on Toronto for one of North America's premiere fashion events - World MasterCard Fashion Week.  However, when it comes to our style, 60% of Canadians say that we are only moderately stylish.  According to a recent survey by MasterCard Canada, only 6% of those surveyed scored Canadians as very stylish and one third (30%) say Canadians are not stylish at all.

The survey also found that:

  • Though Canadians see themselves as only moderately stylish, most of us still think we're more stylish than our American neighbours
    • 36% scored Canadians as more stylish
    • 26% scored Americans as more stylish
    • 38% unsure if Canada is more stylish than the US
  • Canadians think that style varies by city
    • 40% find Montreal to be the most stylish city
    • 22% find Toronto to be most stylish city
    • 14% find Vancouver to be most stylish city
    • 2% find Ottawa to be most stylish city
    • 13% unsure of which Canadian city most stylish
  • Canadians believe that there are multiple factors that affect our style
    • 44% think culture contributes to style
    • 13% think attitude contributes to style
    • 12% think creativity is important to style

"Canadians have a very unique point of view when it comes to style and much to be proud of when it comes to design and the fashion world.  One of the ways we're connecting an industry event like World MasterCard Fashion week to consumers is through a program called Stylicity," said Richard McLaughlin, Senior Vice President, Global Products and Solutions, MasterCard Canada. "The purpose of Stylicity is to introduce people to the hidden gems.  Whether the local retailers are established or new and noteworthy, we are giving cardholders great incentives to shop in their own backyard."

As the official retail program for World MasterCard Fashion Week, Stylicity consists of a network of local retailers, spas and restaurants in Toronto presenting unique offers and experiences. Through the program, consumers can explore local and national merchants and receive exclusive offers when they pay with their MasterCard. The Stylicity program and special offers run from March 14 - March 30.

"Stylicity, an award winning program, is about discovery. It is leaving your local neighbourhood and walking into another. It is taking a chance with a new restaurant that you heard about. It is finding the perfect store for the latest must-haves. Canadians have a great eye for style and all the etail and retail partners of Stylicity are the proof," said Richard McLaughlin.

The survey found that iconic Canadian brands like The Hudson's Bay and Roots were picked as the brands that best define Canadian style with Le Chateau, Lululemon and Canada Goose to follow. Ryan Gosling, Justin Trudeau and Ryan Reynolds were ranked top 3 most stylish Canadian men and Shania Twain, Rachel McAdams and Kim Cattrall as the top 3 most stylish Canadian women.

  • 8% ranked Justin Beiber as most stylish Canadian male
  • 4% ranked Carly Rae Jepsen as most stylish Canadian female
  • 44% unsure of most stylish Canadian female
  • 35% unsure of most stylish Canadian male

Since launching in the fall of 2011, Stylicity has grown 100% to include partnerships with more than 150 local Toronto retailers, restaurants and online national brands. The Stylicity program provides an opportunity for partner retailers to showcase their brands and products to local and Canadian consumers with the support of MasterCard's national marketing channels, and drive in-store and online traffic.

About MasterCard Worldwide
MasterCard NYSE: MA,, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNewsjoin the discussion on the Cashless Conversations Blog and subscribe for the latest news.

SOURCE: MasterCard Canada

For further information:

MasterCard Canada
Serda Evren
VP, Corporate Communications & Philanthropy

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