Canadians still not putting investing knowledge into practice, national study

MONTREAL, Oct. 5 /CNW/ - Canadians express greater confidence and optimism, and believe that they are knowledgeable and responsible about investing, according to research commissioned by the Canadian Securities Administrators (CSA). Yet, their behaviour indicates otherwise.

In 2006, the CSA conducted an inaugural Investor Index, designed to understand Canadians' knowledge about investments and experience with fraud attempts, and to provide a baseline for measurement. A partial follow-up study was conducted in 2007 and published as the CSA Investor Study, with this full follow-up in 2009.

According to the 2009 CSA Investor Index, most Canadians (85 per cent) believe that it is important to build their personal savings and investments. However, one-in-three (35 per cent) do not have any savings or investments, an increase of eight percent from 2006. Further, six-in-ten (60 per cent) Canadians worry that they do not have enough savings to meet their financial needs. Despite the current economic situation, half of Canadians are reasonably optimistic about their personal situation. One-in-ten (10 per cent) agree strongly that 2010 will be a good year for them, while a further four-in-ten (38 per cent) agree somewhat.

These are just some of the findings of the Index, released today to mark the launch of Investor Education Month in October. Conducted by Ipsos Reid on behalf of the CSA, the study asked more than 6,300 Canadians about their investment knowledge, their understanding of and experience with fraud, and their awareness of securities regulators. In addition, the 2009 Index includes a new set of questions focused on educating young people about personal finances and investing. The CSA uses this research to develop new programs and enhance existing ones based on the needs of Canadian investors.

"This research clearly shows that Canadians are not doing all they can to make informed investment decisions," says Jean St-Gelais, Chair of the CSA. "The CSA continues to provide Canadians with unbiased information and tools to help investors make these important decisions."

Eighty per cent of Canadians agree that it is their responsibility to acquire the skills they need to make sound investment decisions and 84 per cent recognize the need for reliable unbiased information about investing. However, only 32 per cent of Canadians have actually sought information about investing. And although anyone can be a victim of investment fraud, the research indicates certain predictors can lead to someone becoming victim: being over-confident, making decisions without consulting with others and being a frequent trader.

    Other findings include:

    -   Only one-in-four (25 per cent) Canadians have a formal written
        financial plan that includes clear investment goals, despite the fact
        that two-thirds (64 per cent) agree that having one is important.
    -   Just under four-in-ten Canadians (38 per cent) have been approached
        with a fraudulent investment and four per cent of Canadians have
        invested money in what turned out to be an investment fraud.
    -   The top three ways Canadians were most recently approached with
        investment fraud have not changed since 2006: via email
        (33 per cent), by a stranger on the telephone (28 per cent), or
        through a friend, family member, neighbour or co-worker
        (18 per cent). The results also show that those approached with a
        suspected fraudulent investment are more likely to describe their
        level of trust with the person approaching them as either very or
        somewhat strong (13 per cent this year compared to 5 per cent in
    -   Fraud victims are more likely to agree that the riskier the
        investment, the greater the reward (48 per cent, compared to
        39 per cent on average), that most people can be trusted
        (46 per cent, compared to 38 per cent on average) and that if you
        don't act immediately you may miss a good opportunity (30 per cent,
        compared to 22 per cent).
    -   Young Canadians aged 18 to 34 are less confident than other age
        groups about making investment decisions (48 per cent are very or
        somewhat confident compared to 56 per cent on average) and are
        significantly less likely to know where to go for information about
        investing (67 per cent compared to 75 per cent on average).
    -   A majority of parents (78 per cent) agree that teaching children
        financial skills is among the most important things a parent can do
        for their child. Yet, only 46 per cent of Canadian parents have
        taught their children about finances and investing, and only one in
        five (20 per cent) consider a parent to be the most responsible for
        teaching young people about personal finances and investing (compared
        to 51 per cent who consider a financial advisor to be most

    In addition, the study highlights regional data across Canada:


    -   Over half of Albertans (53 per cent) personally research their
        investments and 61 per cent report being familiar with and can
        explain the risks and benefits of their most recent investment.
    -   30 per cent of Albertans approached with a possible fraudulent
        investment have reported the fraud to the authorities (as compared
        with 26 per cent nationally), up from only 12 per cent in 2006.

    British Columbia

    -   48 per cent of people in B.C. say that they have been approached with
        a fraudulent investment compared to the national average of
        38 per cent.
    -   British Columbians are most likely to say they have an aggressive
        investment style, with 38 per cent of B.C. respondents agreeing this
        was the case.


    -   74 per cent of Manitobans are confident in their ability to teach
        their children about personal finances and investing, while only
        54 per cent have actually done so.
    -   Manitobans are most worried (65 per cent) that they do not have
        enough savings to meet all their financial needs. More than one in
        four currently do not have any savings or investments set aside for
        their future.

    New Brunswick

    -   Telephone attempts are the most common way for New Brunswickers to be
        approached with a fraud, with 40 per cent of attempts coming from a
        stranger calling over the phone (compared to 28 per cent nationally).
    -   A relatively low percentage of New Brunswickers actually invested in
        a fraudulent investment scam (1 per cent compared to 4 per cent among
        all Canadians).


    -   Newfoundland & Labrador has the lowest incidence of selecting all
        correct indicators of investment fraud.
    -   37 per cent of Newfoundlanders reported familiarity with their
        provincial regulator, highest in Canada.

    Nova Scotia

    -   45 per cent of Nova Scotians have a financial advisor. They are more
        likely to stick with an advisor long term, with 14 per cent claiming
        to have worked with their current advisor for 10 years or more. 61
        per cent heard of their most recent investment from their financial
    -   Nova Scotians are more likely than other Canadians (48 per cent) to
        agree that, "in general, people can be trusted."


    -   36 per cent of Ontarians currently do not have any savings set aside
        for the future, and 62 per cent of Ontarians worry that they do not
        have enough to meet their future financial needs, slightly above the
        national averages.
    -   78 per cent of Ontarians believe it is their responsibility to
        acquire the skills they need to make sound investment decisions. Yet,
        only 36 per cent have looked for investing information in the past
        year, and only 45 per cent work with an adviser.

    Prince Edward Island

    -   Investors in PEI are most likely (50 per cent) to have worked with a
        financial advisor to create a formal risk assessment.
    -   Islanders are the least optimistic about their financial outlook for
        2010, with only 42 per cent agreeing that it will be a good year for


    -   A majority of Quebecers (83 per cent), the highest in the country,
        agree that it is their responsibility to acquire the skills they need
        to make sound investment decisions. However, 78 per cent have not
        looked for information about investing within the last 12 months.
    -   81 per cent of Quebecers agree that it is important to report even
        the suspicion that someone has approached them with an investment
        fraud, and 46 per cent know that there is a securities regulator in
        the province.


    -   51 per cent agree that 2010 will be a good year financially for them
        and 35 per cent plan to make investments in the next 12 months.
    -   57 per cent are confident when it comes to making investment
        decisions and are most likely (40 per cent) to have looked for
        information on investing during the last year (as compared to
        31 per cent nationally).

The full 2009 Index is available online in English on the CSA website

The CSA Investor Index is a mixed methodology study combining a telephone study with an in-depth online study. Ipsos Reid interviewed 6,319 Canadian adults online, in July, 2009. Separately, Ipsos Reid asked several questions in a national telephone survey of 1,000 Canadian adults to weight the online sample to make it representative of the Canadian population.

The CSA, the council of securities regulators of Canada's provinces and territories, coordinates and harmonizes regulation for the Canadian capital markets. Their mandate is to provide investors with protection from unfair or fraudulent practices through regulation of the securities industry. Part of this protection is educating investors about the risk, responsibilities and rewards of investing.

SOURCE Canadian Securities Administrators

For further information: For further information: Carolyn Shaw-Rimmington, Ontario Securities Commission, (416) 593-2361; Sylvain Théberge, Autorité des marchés financiers, (514) 940-2176; Mark Dickey, Alberta Securities Commission, (403) 297-4481; Ken Gracey, British Columbia Securities Commission, (604) 899-6577; Ainsley Cunningham, Manitoba Securities Commission, (204) 945-4733; Wendy Connors-Beckett, New Brunswick Securities Commission, (506) 643-7745; Natalie MacLellan, Nova Scotia Securities Commission, (902) 424-8586; Barbara Shourounis, Saskatchewan Financial Services Commission, (306) 787-5842; Janice Callbeck, PEI Securities Office, Office of the Attorney General, (902) 368-6288; Doug Connolly, Financial Services Regulation Div., Newfoundland and Labrador, (709) 729-2594; Fred Pretorius, Yukon Securities Registry, (867) 667-5225; Louis Arki, Nunavut Securities Office, (867) 975-6587; Donn MacDougall, Northwest Territories Securities Office, (867) 920-8984

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890