Just 31% of Manitoba and Saskatchewan residents remember what they
received last year
MISSISSAUGA, ON, Dec. 16 /CNW/ - According to a new study both Canadians
and Americans say they prefer to receive gifts that help others (37%
and 48% respectively), but research also shows that they are not
getting what they want, with only 19% of Canadians having received a
charitable gift as a holiday present. Whole heartedly Canadians still
believe in giving charitably, and when asked whether it is especially
important to help the poor during the holiday season 63% of Manitoba
and Saskatchewan residents surveyed agreed.
Canadians are five per cent more likely than their U.S. counterparts to
prefer giving (39% Canada versus 34% U.S.) and eight per cent receiving
(41% Canada versus 33% U.S.) gifts that benefit the environment. The
study was conducted internationally by Harris/Decima Research on behalf
of the relief, development and advocacy agency, World Vision.
The Canadian mindset has changed; for many, a meaningful gift is one
that is also charitable. When asked what makes a gift meaningful, 58%
of Manitoba and Saskatchewan residents surveyed chose "beneficial to
others, not just the recipient" as their answer. Both Canadians and
Americans (80%) feel that a gift is meaningful when it is carefully
chosen with the recipient's taste and/or values in mind. When asked if
they would prefer to receive a meaningful gift that would help someone
else over a traditional holiday gift, 34% of those in Manitoba and
Saskatchewan "strongly agreed."
Last year 9,163 of Manitoba and Saskatchewan residents purchased
$1,702,248 in charitable gifts from the Gift Catalogue.
43% of Canadians said that they would prefer to give a tangible gift
than a general monetary donation when donating to organizations such as
In 2009 more than 92,000 Canadians gave gifts totaling $18 million,
using the Gift Catalogue
The study findings are available through the World Vision Gift Catalogue
newsroom at: http://www.worldvision.ca/About-Us/Newsroom/press-releases/Pages/Gift-Catalogue-News.aspx
World Vision is a leading Christian relief, development and advocacy
organization dedicated to working with children, families and
communities to overcome poverty and injustice. Inspired by our
Christian values, we are dedicated to working with the world's most
vulnerable people. We serve all people regardless of religion, race,
ethnicity or gender.
SOURCE World Vision Canada
For further information: For further information:
Jane Bargout, 905-565-6200 ext. 2149, cell: 416-716-9738, Jane_Bargout@WorldVision.ca