New Glade Expressions™ Collection Designed to Complement any Décor
TORONTO, March 7, 2012 /CNW/ - There is something special in the air this spring that will delight guests and allow hosts to breathe a bit easier. A recent survey1 conducted on behalf of Glade® revealed that Canadians work hard on making their homes smell good before receiving guests - and for good reason. Their guests are judging them not only on their décor but also on the scents in their homes. When expecting company, hosts will do an array of things to get ready for their guests, and according to the survey results, visitors are not just noticing how clean our spaces are but also paying attention to the scent of the surroundings too.
Canadians can experience the best of fragrance and design with the new Glade Expressions™ Collection, the latest addition to the Glade® portfolio. Unlike traditional air fresheners, the collection's fragrance mist and oil diffuser feature a sleek and contemporary design that can be seamlessly incorporated in to any home décor.
Turn up Your Nose No More!
It's no surprise the survey also found that bad odour is the top faux pas (66 per cent) that can take any great space from fab to drab. But according to internationally renowned interior designer Kimberley Seldon, combining fragrance and home décor has the potential to be a perfect match.
"You might not realize this, but fragrance is an important part of making a good first impression," said Seldon. "Great design is all about creating a signature look for your home, and adding a fragrance is an easy way to make your space a true reflection of your personality."
Scent-sible Home Design Accessories
While we proudly show off our favourite home accessories for everyone to see, typical air fresheners tend to be tucked away as soon as guests show up at the door. That's about to change with the stylish Glade Expressions™ Collection featuring four on-trend scents that combine classic favourites with an exotic twist: Pineapple & Mangosteen, Lavender & Juniper Berry, Fuji Apple & Cardamom Spice, and Cotton & Italian Mandarin™.
"The fragrances in the new Glade Expressions™ Collection are unique twists on traditional favourites, and they are designed to look sleek and stylish to complement the décor of any space too," Seldon says.
How To Reinvigorate Your Home this Spring
To help Canadians create an ambiance that is both inviting and a true reflection of their personal style, Seldon shares this season's spring home décor trends and her tips on how to reinvigorate your home by engaging the senses through colour, texture and scents:
- Start with statement pieces. Keep up with changing design trends without having to spend a great deal of money every time by incorporating smart, versatile furniture pieces that can be used in various places around your home. For example, a daybed, bench, chest of drawers, and armoire are great pieces that bridge the gap between decorative and functional.
- Be colour-fearless. Don't be afraid to play with patterns and colours to create the look you love. Some of the trendy colour combinations this spring include citrus green, aqua and high-contrasting neutrals like grey and white.
- Dress up your space with fabric and accessories. Printed textures are hot this season, and so are tonal neutral wallpapers as they add depth and texture. Have fun with accessories and take a chance on a whimsical statement piece.
- Create a spring-themed centrepiece. Give your dining room or kitchen table a simple spring upgrade by incorporating both fruit and flowers. Limes in a vase of water make a unique base for stems of yellow tulips or other spring flowers. Or fill a tray with Granny Smith apples for a colourful table accent.
- Play with senses. Creating memorable décor is as much about the collaboration of the senses as it is about finding the perfectly matched side tables. Aim to provide a sensual experience that you will enjoy and your guests will remember long after their visits. The new Glade Expressions™ Collection features fragrances that open up note-by-note and will add a sophisticated finishing touch to any space.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.ca
1 In January 2012, an online survey was conducted among a sample of 1,003 Canadian adults 18 years plus, who are Angus Reid Forum panel members.The Angus Reid Forum is owned and operated by Vision Critical. Individuals were sampled according to Census data to be representative of the Canadian national adult population. The full dataset has been statistically weighted according to the most current gender, age, region, education (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. The margin of error is ±3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding. For complete survey methodology, including weighting variables, please contact Anya Kravets.
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