Canadian women campaign to standardize 25 hour day

Join the 25th Hour Coalition at

TORONTO, May 10 /CNW/ - A growing group of women have changed to a 25 hour clock and are inviting all Canadians to join their mission to add more time to the day. The group, which was started by one Canadian woman looking for more time, has evolved into an assemblage called the 25th Hour Coalition.

The coalition is committed to fighting a serious global epidemic facing women - a lack of time. Canadian women can join the fight at

"More than 2,000 years ago, the day was set at 24 hours, but scientific studies, published by Harvard University and others, show our bodies' circadian rhythms are intuitively set to a 25 hour clock," says Jessie Behan, president and founder of the 25th Hour Coalition. "All we are asking for is a slight adjustment by adding another hour - a 4% increase in the day, which is basically just time inflation."

Behan started researching and found articles saying that the body's clock is intuitively set to a 25 hour day. The Coalition wants the world to acknowledge that after 2,000 years there is a need for change.

"Women who have joined the movement and adopted a 25th hour reinforce my belief that the structure of a 24 hour day feels arbitrary," says Behan. "It is women's natural intuitiveness that led us to start asking questions - why is the day only 24 hours when our body clock is set for 25?"


Making the change to a 25 hour day requires a very basic adjustment to the standard 24 hour clock. The current 360 degree clock has 720 minutes, giving each minute 0.5 degrees. With the new 25 hour day, 30 minutes is added to each 12 hour period making each minute 0.48 degrees.


Several independent, scientific studies have been published supporting the need for a 25 hour day. These include a study published in the Harvard Gazette which showed the human body's clock is naturally set to 25 hours*. A chronobiologist, Dr. Gerard Kennedy, at Australia's Victoria University determined that while each person's circadian rhythm is different, most people's body clocks are set to 25 hours(xx).

"Ultimately, the research proves what we have intuitively felt all of our lives - there should be an extra hour in the day. But it's not just about adding an extra hour to the clock; it's about having more time for the important things. I'm amazed at how my life has changed for the better since adopting a 25 hour day," says Behan. "By adding 30 minutes to every 12 hour period, I have had the extra time to rebuild my deck and teach myself Mandarin."


For those detractors, the 25th Hour Coalition wishes to point out that throughout history the measurement of time has evolved and this would simply be the latest adjustment. For example:

    -   Weekends were not invented until 1732 when the British prime minister
        closed parliament to get in a day of hunting
    -   The Gregorian calendar used today adds an extra day every four years
        but some cultures following a lunisolar calendar add an extra month
    -   The controversial daylight savings time, known to have effects on
        circadian rhythms, changes the daylight hours and is practiced across
        Canada with the exception of Saskatchewan and a few small towns in


The 25th Hour Coalition is calling on all Canadian women to trust their intuition and join the movement. Women can pledge their support and connect with like-minded individuals at Women who feel that there is not enough time in the day, who could use an extra hour to get ahead or who are tired of continually trying to do more with less are encouraged to join.

To learn more and pledge your support, visit and follow the 25th Hour Coalition on Twitter:

    *  The Harvard University Gazette "Human Biological Clock Set Back An
         Hour" - William J. Comrie, June 15, 1999
    (xx) Channel Nine "Secret life of the body clock" - Grant
         Hackett, July 8, 2009


For further information: For further information: Media contact: Christine Newlands, Tracey Bochner, Paradigm Public Relations, (416) 203-2223 x 226,,

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