Canadian Tire Corporation evolving its iconic loyalty program with the introduction of Triangle Rewards™
Apr 09, 2018, 06:03 ET
Collect and redeem Canadian Tire Money® at more places with one of Canada's
best, no fee loyalty programs
MONTREAL, April 9, 2018 /CNW/ - Later this spring, Canadian Tire will evolve its iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.
In Quebec, The Triangle Rewards program will enable members to earn Canadian Tire Money online and in-store at Canadian Tire and participating L'Équipeur locations and on fuel purchases at any Essence+. Members will be able to redeem Canadian Tire Money at Canadian Tire and participating L'Équipeur stores.
As part of the Triangle Rewards program, Canadian Tire Bank will be offering a premium, no annual fee Triangle World Elite Mastercard, which gives holders the richest benefits, including Roadside Assistance Gold Plan and free concierge service, as well as:
- 4% back on qualifying purchases made online and in-store at Canadian Tire and participating L'Équipeur stores
- 3% back in Canadian Tire Money on grocery store purchases
- 5 cents back per litre on regular fuel and 7 cents per litre on premium fuel at any Essence+
- 1% back everywhere else you shop with your Triangle World Elite Mastercard
"With Triangle Rewards, we set out to create the easiest and most rewarding loyalty and credit card program in the country. We want Canadians to say 'why wouldn't I be a part of it?'" said Susan O'Brien, Senior Vice President, Marketing, Canadian Tire Corporation, Limited. "Our first step is giving Canadians more choices to earn and redeem their Canadian Tire Money."
Canadian Tire Money has long been considered Canada's second currency. With more than 11 million members nationwide, and over $1 billion of the currency issued since its debut in 1958, Canadian Tire Money is so deeply rooted in Canadian heritage that it is even included in the Oxford English Dictionary.
Triangle Rewards members will benefit from no receipt returns, personalized offers and content, as well as the ability to track transactions and Canadian Tire Money balances.
Current My Canadian Tire Money program members and Options Mastercard or Options World Mastercard holders will automatically become Triangle Rewards members and will be able to use their existing loyalty and credit cards. Customers can sign up for the Triangle Rewards program online and in-store when the program launches.
For more information, visit triangle.com
ABOUT CANADIAN TIRE CORPORATION
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. PartSource and Essence+ are key parts of the Canadian Tire network. The Retail segment also includes L'Équipeur, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, Sports Rousseau, L'Entrepôt du Hockey, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The approximately 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by the Company and its local dealers, franchisees and petroleum retailers. For more information, visit Corp.CanadianTire.ca.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
For further information: For media inquiries, please contact: Cindy Hoffman, Canadian Tire Communications (Quebec), 514.295.1202, [email protected]
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