Travelocity.ca survey reveals 86 per cent of Canadians feel the pressure to make the most of their summer but are failing to do so
TORONTO, June 18, 2015 /CNW/ - A recent survey from Travelocity.ca® has found that Canadians are increasingly experiencing more summer travel regrets compared with previous years. The survey revealed Canadians are failing when it comes to warding off these summer regrets by not getting out there and Seizing the Summer. Nearly one third (32 per cent) of Canadians list not travelling enough as their biggest summer regret, worse than last year when only 25 per cent of respondents expressed the same feeling.
"With the first day of summer and and National Seize the Summer Day coming up on June 21, Canadians are feeling the heat to get outside and book their summer vacation. Yet year after year many don't act and are left with more and more summer regrets" said Keith Nowak, Director of Marketing Communications at Travelocity. "Travelocity.ca wants to urge Canadians to take advantage of our limited summer months and think about booking their summer travel before it slips away."
However, the survey results do indicate that Canadians might be attempting to avoid past summer mistakes. It found that Canadians' desire to travel has more than doubled in the past year with 70 per cent of Canadians now itching to seize the summer and travel spontaneously, compared to the mere 32 per cent the previous year. Despite this desire, only half of Canadians took a vacation last summer – further piling onto their summer regrets.
"Alberta take top marks as the biggest advocates of taking advantage of Canadians limited summer months," said Nowak. "91 per cent of Albertans agree summer is short lived and recognize the need to make the most of it."
Not surprisingly, those on the West Coast say they intend to make the most of the summer months by getting out to enjoy the beautiful weather. In fact, B.C. residents are bucking the trend with fewer British Columbians indicating they did not travel enough last summer (28 per cent) versus those in Ontario where 37 per cent indicated feeling travel regrets.
The urge to make the most of summer seems to be spreading east with Quebec residents putting summer travel into their calendars. This year only 54 per cent of Quebecers have chosen a staycation, a massive improvement from last when 87 per cent of Quebec residents indicated they stayed home over the summer.
To banish summer regrets, West Coast residents are also known to hit the road, almost 90 per cent feel that a road trip is one of the best ways to soak up the summer and see more of our beautiful country. In fact, almost 40 per cent of Canadians prefer to drive to their destination, with the majority of the country (86 per cent) listing road trips as one of the best ways to see more of our beautiful country.
With the pressure to Seize the Summer greater than ever, turn to www.travelocity.ca for inspiration, to learn more and book your travel.
About the survey
From May 8th to May 9th, 2015 an online survey was conducted among 1,005 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
Travelocity wants to inspire you to "Go & Smell the Roses!" and is dedicated to being your kindred spirit – a travel companion and a travel instigator, roaming the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service. Based in Dallas, Texas, Travelocity is owned by Expedia, Inc., one of the world's largest travel companies, with an extensive brand portfolio that includes many of the world's leading online travel properties.
© 2015 Travelocity, Inc. All rights reserved. Travelocity, Travelocity.ca, the Star Design and Go & Smell the Roses are trademarks of Travelocity, Inc. All other trademarks and logos are property of their respective owners. CST# 2056372-50
Image with caption: "Travelocity.ca (CNW Group/Travelocity.ca)". Image available at: http://photos.newswire.ca/images/download/20150618_C5222_PHOTO_EN_18242.jpg
For further information: For interview requests or more information, please contact: Erin Banting, Citizen Relations, 416 934 8422 office, 416 414 8637 mobile, [email protected]