TERREBONNE, QC, May 25, 2017 /CNW Telbec/ - The 3-year transition period of Canada's Anti-Spam Legislation (CASL) will come to an end on July 1st. This will have a significant impact on Canadian companies, since they will need to have a valid consent from each and everyone of their contacts; including existing business relationships established before the law came into effect.
This means that if a company has been sending a newsletter to an individual for years, and this person wishes to continue to receive it, but did not give implied or express consent, as of July 1st, the company will no longer have the right to send the newsletter (or any other commercial emails).
Therefore, at this time it's very important that companies go through their email lists, and reach out to contacts that haven't yet given their consent. Because after July 1st, it will no longer be possible to do so.
A Simple and Automated Solution to Obtain Consents
Cyberimpact now offers a simple and automated solution to obtain consents from your contacts. In a just few clicks you can import your lists, and activate an automation scenario that will send a series of emails, inviting your contacts to give their consent. The tool can also remove contacts that have not given you their consent, thus avoiding putting you at risk for CRTC fines and civil suits. Click here to learn more about this automated consent management tool.
Canada's Anti-Spam Legislation Finally Demystified
Consult the CASL guide, developed by Cyberimpact, complete with videos and articles designed to demystify CASL, and put into perspective the changes that will be taking place on July 1st. Click here to view the guide.
Cyberimpact is an email marketing platform designed for small businesses in Canada. It is known for its user-friendliness, bilingual interface, worry-free CASL management, and exceptional customer support team.
To discover Cyberimpact, and create a free account go to: www.cyberimpact.com/en/
For further information: Jonelle Larouche, (450) 964-0868 # 252, cell. : (514) 946-9275