Be the first to view new vignettes and meet featured world-class athletes in advance of the London 2012 Paralympic Summer Games
MONTREAL, April 23, 2012 /CNW/ - The Canadian Paralympic Committee, as part of the Défi sportif celebration of sport, invites media to meet 12 of Canada's top summer athletes featured in its ground-breaking "Super Athletes" marketing campaign. Come view the anticipated unveiling of the edgy, new vignettes and speak to the world-class athletes featured in them!
"This event is a great opportunity to introduce Canada to athletes on the road the 2012 London Paralympic Games this summer," says Henry Storgaard, CEO of the Canadian Paralympic Committee. "The vignettes we are releasing grab the viewers' attention through imagery filled with attitude, pride and inspiration."
|WHO:||The Honourable Bal Gosal||Minister of State (Sport)|
|Henry Storgaard||CEO of the Canadian Paralympic Committee|
|Pierre Mainville||Wheelchair Fencing|
|Cindy Ouellet||Wheelchair Basketball|
|Diana Roy||Wheelchair Racing|
|Patrice Simard||Wheelchair Rugby|
|WHAT:||Media conference to launch the summer Super Athletes marketing campaign. View the new vignettes and meet 12 of Canada's summer Super Athletes as they stop in Montreal, on the road to London!|
|WHEN & WHERE:|
|Friday April 27: 11:30 a.m. to 12:30 p.m.|
|Complexe sportif Clauda-Robillard, Salon sportif|
| 1000, avenue Émile-Journault, Montreal
About the Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization with 46 member sports organizations dedicated to strengthening the Paralympic movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian Paralympic athletes and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit www.paralympic.ca.
About the Défi sportif AlterGo
Unique in the world, the Défi sportif is an international event that gathers emerging as well as elite athletes with all disabilities. From April 23 to April 29, 2012, over 4,000 athletes from about 15 countries will meet for seven days of competition in Montréal and Longueuil. Presented by Hydro-Québec, the 29th Défi sportif AlterGo is organized by AlterGo, a grouping of about 100 organizations working for the social inclusion of people with disabilities through leisure.
For further information:
For more information, please contact:
Senior Coordinator, Marketing and Communication
Canadian Paralympic Committee
Tel: 613-569-4333 ext. 227
Manager, Media Relations
Canadian Paralympic Committee
Tel: 613-569-4333 x243
Défi sportif AlterGo
Alexandre Lainesse | High Road Communications
Tel: 514-908-0110 poste 310 | Cell: 514-816-4519