CALGARY, Nov. 21, 2013 /CNW/ - Canadian Pacific (CP) and Breakfast Club of Canada are teaming up to brighten the future of Canadian children with the 15th year of the 'train of lights'.
As the CP Holiday Train travels through Canada between November 25 and December 19, 2013, CP will match all online donations made to Breakfast Club of Canada on www.breakfastclubcanada.org.
"With this match program Canadian Pacific is acknowledging the immense impact Breakfast Club of Canada has as an advocate of children's development and academic success," said E. Hunter Harrison, CP chief executive officer. "Both our organizations seek to raise further awareness for the millions of Canadians who rely on food assistance each day."
"Breaking the cycle of poverty and making a better world for children is a dream that we work towards everyday at the Club, said Daniel Germain, President and Founder of Breakfast Club of Canada. 'We're proud to work with partners like Canadian Pacific, who are instrumental in helping every student start their school day with an equal chance to succeed'.
In May, 2013, Canadian Pacific donated $100,000 to Breakfast Club of Canada to open 16 new breakfast programs and support the existing ones in Toronto schools. Across the country, the Club reaches over 130,000 children every school morning.
People wishing to donate must to go online to www.breakfastclubcanada.org to be eligible for the CP match dollar-for-dollar. This matching program is above and beyond the donations CP makes annually to community food banks at each of its Holiday Train events.
The annual CP Holiday Train has become part of the social fabric of many Canadian communities and an important fundraiser to ensure food security. Musicians traveling aboard the trains play free concerts from a boxcar converted to a stage. All food and money raised at Holiday Train events stays in the community.
About Breakfast Club of Canada
Founded in 1994 in Quebec, Breakfast Club of Canada began to fund and support school breakfast programs in the rest of Canada in 2005. Our mission is to offer daily a healthy breakfast in a nourishing environment to all students. The Club is an advocate dedicated to laying a foundation for students to thrive both at school and in life. From coast to coast, nearly 130,000 children in 1,266 schools can benefit from a healthy breakfast every morning. This year, it represents nearly 21 million breakfasts. Visit www.breakfastclubcanada.org
SOURCE: Canadian Pacific
For further information:
CP Media Line: 1-855-242-3674 (24/7-Toll Free)
Breakfast Club of Canada
Communications and Corporate Relations Advisor