Canadian Olympic skiers, the Dufour-Lapointe sisters, ask millennial women, what are your #3YearGoals and how will you achieve them?

A recent survey revealed that 75 per cent of millennial women say that an unintended pregnancy would make it very difficult to achieve their goals.

TORONTO, March 7, 2016 /CNW/ - This International Women's Day, Canadian Olympic skiers Chloé, Justine and Maxime Dufour-Lapointe are inspiring millennial women across Canada to think about their goals in three year increments (#3YearGoals), how to achieve them and how they can plan for possible barriers. As millennial women themselves, the Dufour-Lapointe sisters understand the multitude of opportunities that millennial women have and the unique circumstances that come when working to achieve their goals. 

A survey, commissioned by Bayer Inc., in Canada, found that Canadian millennial women rate school, career and finances as their top priorities for the next three years, while identifying losing a job, economic downturn or an unintended pregnancy as key factors that would make it difficult to achieve those goals.

"With the #3YearGoals campaign, we are excited to inspire young women to set goals and share our personal insight and learnings on how to achieve them", said Chloé Dufour-Lapointe.

"Similar to the 80 per cent of millennial women who know what they want to achieve in the next three years, our big goal is to compete at the 2018 Winter Olympics in South Korea", adds Maxime Dufour-Lapointe.

"Thinking through our goals is the cornerstone of our success", said Justine Dufour-Lapointe. "We all lead extremely busy lifestyles so planning and visualizing how we will achieve our goals is so important."

Make Health Part of Your #3YearGoals
Toronto-based physician Dr. Christine Palmay is collaborating with the Dufour-Lapointe sisters to encourage women to think about their health as part of their three year goals. A unique consideration for women is how a pregnancy might impact what they want to achieve in the next three years.

"Discussing pregnancy and birth control with my patients is an integral part of my job", says Dr. Palmay. "The reality is that millennial women lead extremely busy lives, so it's important for them to speak with their physician to ensure they are using a birth control method that fits with their lifestyle and the goals they want to achieve."

The survey revealed that 60 per cent of millennial women report that they do not want to get pregnant in the next three years and 75 per cent say that an unintended pregnancy would make it very difficult to achieve their goals.

"A long acting non-daily form of contraception can be an effective option for millennial women because they don't need to remember to do something each day", adds Palmay. "It eliminates the element of human error and allows women to focus on their goals."

For more information on different birth control options, visit and talk to your healthcare provider.

Media Availability – March 8
The Dufour-Lapointe sisters and Dr. Palmay are encouraging millennial women to consider what they want to achieve in the next three years and how to do it. They will be in Toronto on March 8 to highlight the importance of #3YearGoals and to share their stories. Dr. Palmay will be speaking to women about the role that health decisions can play in reaching your goals.

About the Survey
From February 8th to February 12th 2016, an online survey was conducted among a sample of 1510 Canadian women, age 18-19, who are also Angus Reid Forum panel members. The margin of error, which measures sampling variability, would be +/-2.87%. That's 19 times out of 20 in a probability sample of the same size and composition. The sample was balanced by age and region according to the most recent census data. Discrepancies in or between totals are due to rounding.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to

In Canada, Bayer had sales of $1.8 billion CAD in 2015 and 1,500 employees at year-end.

For comprehensive information on Bayer Inc. in Canada, go to  

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

SOURCE Bayer Canada

For further information: Communications Contacts: Dana Huggard, Bayer Inc., 905-282-5894,; Jessica Swan, Narrative PR, 647-281-6345,

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