Penny Oleksiak will represent the brand through their performance and lifestyle silhouettes
TORONTO, July 6, 2017 /CNW/ - Today, ASICS Canada is proud to announce Canadian Olympic gold medalist, Penny Oleksiak, has signed a four-year partnership with the performance and lifestyle footwear and apparel brand.
The 17-year-old Toronto native captured the hearts of proud Canadians during her record-setting success at the 2016 Summer Olympic Games in Rio, where she became the first Canadian athlete to win four medals at a single summer Games. She became Canada's youngest-ever Olympic champion after tying for the gold medal in the 100-metre freestyle and was selected to carry the Canadian flag into the closing ceremony. Penny's impressive list of accomplishments to date is only the beginning, and ASICS Canada is hoping to support her as she continues on her quest to own the podium.
"Penny is an inspiration, and her tenacity, skill and positive competitive spirit aligns perfectly with the direction ASICS is heading in Canada. She embodies the athletic spirit we celebrate as a brand, as well as naturally demonstrates sportsmanship," says Richard Sullivan, President of ASICS Canada. "Having watched Penny compete at Rio 2016, she not only made the country proud, but displayed her passion for sport. We couldn't be happier to have her join the ASICS team and be a part of her training journey."
With her eyes set on Tokyo 2020, her training regime will include both time in and out of the pool over the next three years. "As I prepare for Tokyo 2020, I am thrilled to partner with a sportswear giant like ASICS. Working with a supportive partner that believes in who I am and what I need enables me to focus on evolving as an athlete," says Penny Oleksiak. "ASICS was a natural fit for me, because of the access I will now have to the best technology in both footwear and performance apparel. Land training is critical to competitive swimming, and this partnership will enable me to reach new levels as a competitor."
This marks the first major endorsement deal for Penny Oleksiak. Together, ASICS Canada believes they can demonstrate the company's high-caliber performance technology, while continuing to motivate and inspire a new generation of athletes of all levels. While campaign specific details are still being finalized, you definitely expect to hear and see a lot more from ASICS Canada and Penny Oleksiak.
ASICS was founded with the intention of contributing to society by fostering the health & wellness of people through sport. For over 60 years, we have embodied the principles on which the company was founded, developing products that support quality lifestyles through intelligent sport technology that enable our consumers to live happy, healthy and active lives. Today, ASICS is a multinational organization specializing in sports footwear and apparel, operating in 50+ regions around the world.
SOURCE ASICS Canada
For further information: and media inquiries, please contact: BICOM Communications, Christina Peck, [email protected], 416.504.1440