TORONTO, June 26, 2018 /CNW/ - The Canadian Marketing Association (CMA) has named Kaiser Lachance Communications (KLC), as its communications agency of record. In this new relationship, KLC will provide media relations and strategic communications support for the CMA's continued growth and commitment to industry leadership in advocacy, education, business development and the launch of the new Chartered Marketer designation.
"It's been an incredibly productive and successful year for the CMA, with an increasing number of exciting new initiatives and important industry changes on the horizon," said Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association. "To ensure the CMA's continued long-term success as a thought leader and credible voice for the Canadian marketing industry, especially as we start to roll out our long-awaited Chartered Marketer designation, we knew the time was right to partner with KLC, who, as an active member, truly understands our brand and the journey ahead."
"Our agency's deep experience in both B2C and B2B communications is a great fit with the CMA's vision to elevate awareness of the importance of marketing and marketers to Canadian business," said Diana Conconi, Senior Vice President and Partner at Kaiser Lachance Communications. "As members, we trust and value the education, advocacy and support the CMA provides our industry. And with the creation of the new Chartered Marketer designation, this is an especially exciting time for Canadian marketers. We look forward to the opportunities ahead and to creating success for the CMA and its members."
About Kaiser Lachance Communications
Kaiser Lachance Communications Inc. is a dynamic and rapidly growing firm with offices in Toronto and Montreal. We offer a full suite of strategic and integrated communications services with a particular emphasis on corporate, marketing and financial communications. We pride ourselves on having a knowledgeable, dedicated and experienced team, complemented by a carefully selected network of partners across North America to provide best-in-class counsel and support on every engagement. We are big enough to provide solutions-oriented, strategic communications programs and specialized services, but nimble enough to respond quickly and personally. Visit us at: www.kaiserlachance.com
About the Canadian Marketing Association (CMA)
CMA is the preeminent voice, advocate and advisor of the Canadian marketing profession. CMA's 400+ corporate members share thought leadership, participate in professional development offerings and contribute to a balanced environment where consumers are respected while businesses can thrive. CMA's Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. CMA champions self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice, plus resources for consumers to better understand their rights. Visit us at: www.theCMA.ca
Our thanks to our partner, Cision, for distributing this announcement.
SOURCE Canadian Marketing Association
For further information: Irisa Chan, Kaiser Lachance Communications, [email protected], 647.725.2520 x225; Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association, [email protected], 416.420.9420