"Canadian" Jon Hamm Loves Hockey and SkipTheDishes
New campaign marks first celebrity campaign for SkipTheDishes and the next step in the marketing evolution of Canada's leading food delivery platform
WINNIPEG, Oct. 3, 2018 /CNW/ - As Canadian hockey fans ready themselves for puck drop tonight on the 2018-2019 National Hockey League (NHL) season, they will notice a new face joining their ranks: Jon Hamm. SkipTheDishes proudly welcomes Hamm as an "honourary Canadian" starring in their new campaign, with the first spot being unveiled nationally tonight during the NHL season opener. The launch comes as SkipTheDishes expands their brand presence across Canada in traditional and non-traditional media, which includes partnerships with six Canadian NHL teams this season.
"We're truly committed to great delivery for all," said Kevin Edwards, Chief Marketing Officer at SkipTheDishes. "Our new campaign embraces the idea of entitlement, as our customers deserve the food they want – wherever and whenever they want it. We are thrilled to bring Jon Hamm on board to play up the stereotype of 'celebrity entitlement.' He has a great sense of humour, that matches our brand and the campaign concept perfectly."
The spot, which can be viewed here, is the first of three to be rolled out featuring Hamm. The campaign was developed by national creative-agency Arrivals + Departures, who won a pitch for the business in July. "SkipTheDishes is a dynamic, competitive and innovative company and we both have like-minded, entrepreneurial, independent cultures," said Mike Bevacqua, Partner, President at Arrivals + Departures, Toronto. "This new campaign launches a fresh brand approach that we believe will resonate with Canadians. We are all very proud of this work."
SkipTheDishes worked with True Media Toronto for media planning and buying. Public relations support was provided by North Strategic.
About SkipTheDishes
SkipTheDishes is Canada's leading and largest food delivery platform, using seamless technology to make great food more accessible. With over 14,000 restaurant partners in more than 110 cities across Canada, Skip facilitates millions of orders each month through the SkipTheDishes app and website.
SkipTheDishes is proudly part of Just Eat, a leading global marketplace for online food delivery headquartered in the UK. For more information, visit www.skipthedishes.com.
SOURCE SkipTheDishes
or media inquiries: Paul Cartwright, North Strategic Public Relations, [email protected]
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