Canadian energy services companies stepping up their technology game: PwC

Technology one of the keys to survival in a low-cost environment

TORONTO, Feb. 2, 2015 /CNW/ - Energy services companies are focusing their efforts towards technology to remain competitive and improve return on investment, according to PwC's Energy Services Innovation report. The report highlights the role that recent technology innovations have had in raising US oil production more than 50% since 2008.

The report notes that in periods of lower oil and gas prices, service companies turn to technology to help producing companies operate more efficiently and contain operating costs.

Data analytics are becoming increasingly important in many industries, including energy, where knowing where to drill and how deep is crucial. Spurred by the challenges of unconventional oil and gas, companies are using big data analytics for all facets of operations, including monitoring equipment, identifying performance and operational issues and optimizing production.

Other emerging trends in energy technology include:

  • Monitoring sub-surface fracture behaviour in real time using micro-seismic analysis
  • Discovering new development areas through non-water-based fracturing
  • Using less water in fracturing through water treatment technology

Quote: Reynold Tetzlaff, National Energy Leader, PwC Canada
"The energy industry has seen great technological improvements over the years. However, the demand for continued innovation and development has never been greater. Companies need to adapt to the current low-cost cycle by looking for ways to maximize production and keep costs low."

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About PwC Canada
PwC Canada helps organizations and individuals create the value they're looking for. More than 5,800 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC Canada is a member of the PwC network of firms with more than 195,000 people in 157 countries. Find out more by visiting us at

© 2015 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved.

PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details.

SOURCE PwC (PricewaterhouseCoopers)

For further information: Emily Abrahams, T: +1 416 814 5734; Email:; Jonathan Hicks, T: +1 416 869 2449, Email:


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