Canadian Direct Financial to become Motive Financial

EDMONTON, Feb. 28, 2017 /CNW/ - Canadian Direct Financial (CDF) today announced it will officially become Motive Financial on April 18 while also unveiling Motive Financial's new logo and visual identity.

The Edmonton-based online personal bank has been known as Canadian Direct Financial since being founded in 2008. The switch to Motive Financial reflects a renewed focus on creating wealth and opportunity for clients from coast-to-coast.

"Our clients are serious about savings and we felt we needed a brand that better reflected who they are and what we offer them," said Adam Skoreyko, Division Manager for Motive Financial. "We've always been about better rates and lower fees and we think it's time that banks recognized and rewarded savers. That's what Motive is about."

The rebrand has been under development since last fall and involved countless hours of research and input from staff. The focus was to emphasize the long-term financial benefits of saving money with purpose while communicating opportunity and optimism.

"We feel we've arrived at something that really captures what is most important to our clients," Skoreyko said. "Everybody has their own reasons for saving money and we understand there aren't any shortcuts. The Motive brand recognizes this and helps clients see what is possible when they save with us."

Current clients were notified of the upcoming change last week. Skoreyko said making sure customers understand the rebrand won't impact their service is a top priority.

"Motive will continue to deliver the great service, low rates and reduced fees our clients have come to expect from Canadian Direct Financial," Skoreyko said.

About Canadian Direct Financial:
Canadian Direct Financial is a division of Canadian Western Bank. Since 2008, Canadian Direct Financial has offered its products and services without traditional branch locations. By operating solely through online and mobile banking, Canadian Direct Financial can offer savings accounts with premium rates and minimal service charges.

Twitter: @MotiveFncl

SOURCE Canadian Direct Financial

For further information: Adam Skoreyko, 780.969.8315

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