Canadian designer label NADA showcases Fall 2010 collection with 3D short
film - A Women's Wear Fashion First

Action packed 3D cinematography is the perfect backdrop to showcase the Fall 2010 NADA collection.

TORONTO, March 9 /CNW/ - In the film 'Future Fashion/Fashion Future' female strength and freedom embodied in NADA clad fembots highlight fashions newest silhouettes as never before. Advanced cinematic technology pairs well with superior design and the cutting-edge fabrics used in this collection.

Metallized python, stretch reptilian embossed leather pairs with snake infused patterned chiffon, durable lurex velvets and parachute fabrications.

Aggressive burnout patterns on the finest jersey all lend themselves to the collections martial arts meets gladiator combat vibe. Exaggerated design details come alive, whether worn in 3D fembot combat or on the earthbound woman that personifies NADA Fall 2010.

Worldwide Fashion First.

Canadian-based fashion designer Nada Shepherd, creative director of NADA, is set to unveil the industries first ever stereoscopic 3D women's wear short film - featuring her 2010 fall collection. Action packed 3D cinematography pairs with superior design to create a futuristic, martial arts meets gladiator vibe in this worldwide fashion first.

Taking the place of the traditional runway show, fembots clad in NADA take to the screen in a virtual 3D computer environment designed by Pheinixx Paul of Pencil. The film is Directed by Grant Padley, with Producer Kevin Hedley of Atomic Clock Cinematic Arts in conjunction with Stereo 3D Unlimited's Paul Rapovski and 3D Cinematographer / Post-Supervisor Tim Dashwood. It features the use of innovative software from Dashwood Cinema Solutions, PHYX and Noise Industries, a leading developer of visual effects tools for the post production and broadcast markets.

The production of this 3D fashion-first was documented by CTV's FashionTelevision team, Canada's leading fashion series that covers the worlds of fashion, beauty and design. On Sunday, March 14 at 5 p.m. ET, IN FASHION provides viewers with an exclusive glimpse into the making of the film - airing on CTV.

NADA Fall 2010 film Launch will take place March 17, 2010 at Cineplex Entertainment's Scotiabank Theatre in Toronto, Canada to an invited audience of media and fashion industry insiders.

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/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/


For further information: For further information:; For media inquiries contact Mary Symons,

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