TORONTO, July 16, 2014 /CNW/ - In response to a windfall of crowdfunding failures worldwide, Canadian Crowdfunding platform GreedyGiver.com has launched the world's first Perk Marketplace™.
With total dollars raised surpassing the $5 Billion mark globally, it appears that crowdfunding has bridged a funding gap that spanned across multiple industries & social sectors.
However, it is estimated that 70% of all crowdfunding campaigns fail to reach their target goal due to a variety of reasons such as the inability to tell a compelling story or lack or reach. But one of the biggest reasons they fail is due to the absence of Perks or by offering Perks that only appeal to a small number of people.
"It's this aspect of Perks that makes crowdfunding unique," says Rose Spinelli voted Top 100 Most Influential Crowdfunding Thought Leaders by OurCrowd.com "Perks, generally sourced & fulfilled by the campaigner, are used to entice and thank people for their support."
Perks in the GreedyGiver Marketplace come in the form of e-Gift Cards for major National Retailers like The Keg, Starbucks, even Best Buy.
"Our Perk Marketplace is meant to be a safety net for Crowdfunders," says Apostolos Sigalas, Director of Sales for GreedyGiver.com. "When someone isn't interested in one of the Perks the Crowdfunder is offering, potential supporters can simply browse and select from any of the Perks in our Marketplace. This allows the Crowdfunder's campaign to appeal to more people across Canada. More people means more funds raised."
GreedyGiver also handles all of the fulfillment for their Marketplace Perks which alleviates this burden for Crowdfunders - an issue that has plagued even the most successful crowdfunding campaigns from tech start-ups to moviemakers.
Charities and Not-For-Profits will also benefit from this added feature because it allows them to provide something more to their donors besides a charitable tax receipt. Research shows that donors would give more often if they received a benefit that they can actually use. With GreedyGiver providing eGift-Cards from over 50 National Retailers, there's sure to be a Perk for everyone.
Link to Explanation Video: tinyurl.com/ggcrowd
Image with caption: "GreedyGiver.com is the only crowdfunding site in the world that offers a Perk Marketplace for crowdfunders to use to help them raise money for charities, start-ups, sports teams, indie films, and everything in between (CNW Group/GreedyGiver.com)". Image available at: http://photos.newswire.ca/images/download/20140716_C1282_PHOTO_EN_4336.jpg
For further information: Sabrina Nicosia, Marketing Director, GreedyGiver.com, [email protected] | 416.840.9800