TORONTO, June 13, 2013 /CNW/ - Canadian consumers have adjusted the optimism shown last month as job prospects continue to grow slower than expected, housing sales are still somewhat below average, and students hit an uncertain summer job market. According to the latest consumer confidence survey conducted by TNS, the Canadian Consumer Confidence Index dropped slightly in June, from 97.7 to 96.2, correcting for a sharp rise in May.
Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries. Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index.
A detailed report, including charts for all indices produced and commentary from Norman Baillie-David, Senior Vice President, Director of Public Opinion Research, and Head of Qualitative Research and Strategy for TNS in Canada is now available at http://www.tnscanada.ca/news/2013.6.13-CCI-Tracking-2013-06.pdf .
A total of 1,015 nationally representative Canadian adults were interviewed between June 3 and June 6, 2013. For a survey sample of this size, the margin of sampling error is +/- 3.1 percentage points, 19 times out of 20.
TNS (formerly TNS Canadian Facts) is the Canadian arm of TNS Global. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Please visit www.tnsglobal.com for more information.
TNS is part of Kantar (www.kantar.com), one of the world's largest insight, information and consultancy groups.
Audio with caption: "Canadian Consumer Confidence Drops Slightly, Still Positive for the Year". Audio available at: http://stream1.newswire.ca/media/2013/06/13/20130613_C7928_AUDIO_EN_28012.mp3
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