Iconic brand puts its weight behind the annual charity fundraiser
TORONTO, Nov. 4 /CNW/ - Canadian Club(R) Whisky will this month be pouring a whole lot of support - and growing just as much facial hair - as a proud partner of the Movember men's charity to raise awareness and funds for prostate cancer research.
Marking its second year as a major sponsor of the annual global fundraiser - during which time men commit to growing a 'Mo' (Aussie slang for moustache) - Canadian Club(R) will be doing its part to rally support for the cause. "Prostate cancer is the most common cancer affecting Canadian men," says Nina Knezevic, Brand Manager with Beam Global Canada, which markets and distributes Canadian Club(R). "In his lifetime, one in six men will be affected by the disease. Yet if detected and treated in its earliest stages, prostate cancer is over 90% curable. Canadian Club(R) wants to help spread the word as much as possible."
CC is encouraging men across the country to sign up at www.Movember.com, where they can register on their own or as part of a team. Male participants, known as 'Mo Bros,' will start the month with faces clean shaven, growing their moustaches until Movember comes to an end. 'Mo Sistas,' meanwhile, help out by spreading the word, and recruiting and collecting donations on behalf of Prostate Cancer Canada. Canadian Club(R) will also be present at Movember's gala parties across the country, when participants come together to celebrate what is sure to be another successful campaign. In 2008, over $2.4 million was raised during Movember.
The money raised in Canada goes directly to Prostate Cancer Canada. Prostate Cancer Canada will use the money raised by Movember for the development of programs related to awareness, public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer.
With Canadian Club(R) being a proud supporter of classic cocktails, the brand has also re-issued a signature drink concocted especially for Movember: The Burgundy.
- 1.5 oz of Canadian Club(R) Premium
- Top up with ginger ale over crushed ice in a rocks glass
- Add a splash of cranberry juice and garnish with a lime wedge
The Burgundy will be served at all Movember gala parties throughout the month, as well as being featured on Canadian Club's website at www.canadianclubwhisky.com. "CC is again proud to partner with this great cause by raising a glass to men's health. We're hoping this year proves to be Movember's best yet," Knezevic adds.
Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the 'ribbon' and the vehicle by which participants in Movember raise funds and awareness for men's health - specifically prostate and testicular cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness for cancer affecting men. Since Movember's inception in 2003, over 372,000 Mo Bros have grown moustaches to change the face of men's health. For more information please visit www.ca.movember.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Teacher's(R) Scotch Whisky, and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
Canadian Club(R) Canadian Whisky, 40% alc./vol.
(C)2008 Canadian Club Whisky Company, Walkerville, Ontario, Canada
SOURCE Canadian Club Whisky
For further information: For further information: or images, or to set up an interview with Beam Global Canada's Nina Knezevic, please contact: Paul-Mark Rendon, LexPR Canada, (416) 542-9140, ext. 3365, firstname.lastname@example.org