TORONTO, Oct. 9, 2014 /CNW/ - Canadian Club, the iconic brand that over the past 150 years has propelled the Canadian whisky category to fame around the world, has launched Canadian Club Chairman's SelectTM100% Rye, made 100 percent from single grain rye. It is the first 100 percent rye whisky launched by one of the top three selling whisky brands in Canada.1 Robust and rye-forward but balanced with the hallmark CC smoothness, Canadian Club 100% Rye is the newest addition to the brand's line-up of award-winning rye whiskies including Canadian Club® Premium and Canadian Club® Classic 12 Year Old.
Canadian Club 100% Rye is aged using only rye grain in high quality bourbon barrels to impart a character that results in a taste-forward, smooth and premium whisky. This is what appeals to the discerning palates of a new generation of whisky drinkers and bartenders who want the robust spiciness of rye that works so well with classic cocktails such as the Manhattan and Old Fashioned.
"For those who love rye-forward, smooth and complex whiskies, Canadian Club 100% Rye Whisky delivers exactly that," says Dan Tullio, Master Ambassador, Canadian Whisky, Beam Suntory. "With a beautiful antique gold colour, it has a balanced aroma of toasted grains, gentle wood notes and a hint of sweet vanilla. Tasting it neat, you experience a complex balance of rye spiciness, caramel and oak notes. The finish is long with hints of clove, oak and vanilla."
Inspired by the evolving palate preference of young Canadians exploring bold whiskies and bourbons, Canadian Club 100% Rye shows the brand's commitment to innovation and focus on producing premium, quality whisky. "Canadian Club 100% Rye is a great addition to the CC portfolio," says Tullio. "It will have whisky lovers excited about a delicious, new product that will enhance their CC experience."
"Canadian whisky is poised to grow in the next few years, as discerning young whisky enthusiasts look for new brown spirits to enjoy," say Rob Tucker, Senior Brand Manager, Canadian, American and Irish Whiskies, Beam Suntory, the distributor of Canadian Club whiskies across Canada. "They are seeking authentic, high quality brands, such as Canadian Club, made with craftsmanship and care. The brand is meeting this changing taste preference with Canadian Club 100% Rye – it's more robust with a satisfying spiciness that is true to the rye grain."
Canadian Club 100% Rye uses 100 percent Canadian rye grain with occasional supplementation of US rye grains. Rye is a cold-weather grain that grows well in Canada's cereal grain-producing regions, thus making it an easily accessible ingredient for whisky making in this country.
Canadian Club 100% Rye is distilled by Calgary-based Alberta Distillers Ltd, and then cut to bottling strength and bottled in Walkerville, Ontario, the birthplace and home of Canadian Club.
Canadian Club 100% Rye Whisky (750 ml bottle / retail price $27.45) is available in Ontario as of October 1, 2014 and across Canada starting mid-October 2014.
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About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker's Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
1 Aperity, Dollar sales MAT, period ending June, 2014
Video with caption: "Video: Iconic brand Canadian Club celebrates the rye grain with the launch of Canadian Club Chairman's Select 100% Rye.". Video available at: http://youtu.be/iBhO6C-asJA
Image with caption: "Canadian Club launches Canadian Club Chairman's Select 100% Rye. (CNW Group/Beam Suntory Inc.)". Image available at: http://photos.newswire.ca/images/download/20141009_C2797_PHOTO_EN_6516.jpg
Image with caption: "Iconic brand Canadian Club celebrates the rye grain with the launch of Canadian Club Chairman's Select 100% Rye. (CNW Group/Beam Suntory Inc.)". Image available at: http://photos.newswire.ca/images/download/20141009_C2797_PHOTO_EN_6517.jpg
SOURCE: Beam Suntory Inc.
For further information: For more product information, high resolution images or interview opportunities please contact: Margaret Bourne, PRAXIS,[email protected],Tel: 905-949-8255 ext. 239