WINNIPEG, Sept. 10, 2012 /CNW/ - In time for back to school and
extra-curricular activities, the Canadian Centre for Child Protection is partnering with Old Navy in
an effort to provide kids and parents with useful tips, tools and
expert advice. The unique Safety Squad program will be hosted in each
of Old Navy's 65 stores September 13th through the 16th and offer
families safety resources, chances to connect with local police and
firefighters, and more, while raising funds for the Canadian Centre for
"At this time of year, as children are getting back to school and
participating in all sorts of extracurricular activities, parents can
feel overwhelmed trying to keep their kids safe both in the offline and
online worlds," said Lianna McDonald, Executive Director of the
Canadian Centre for Child Protection. "To help, we are proud to partner
with Old Navy to bring free safety resources to Canadian families, and
we encourage all parents to make a trip to their local store to pick up
one of the free safety kits."
Free Safety Kits and More
During the four-day event, stores will feature a safety station with fun
activities that include a photo opportunity, colouring sheets, stickers
and a free safety kit for parents. The kit includes several Canadian
Centre materials, including a The Door that's not Locked Internet safety brochure, a Zoe and Molly Online comic book to help parents teach children about the importance of not
sharing personal information online, as well as information on the
Canadian Centre's national missing children resource centre, MissingKids.ca. Old Navy customers who make a donation of $5 or more to the Canadian
Centre will also receive 10% off their Old Navy purchase.
"Families and communities are at the heart of the Old Navy brand," said
Victoria Kirk, Sr. PR Manager Old Navy. "We are proud of the Safety
Squad program because it serves our core customers in a unique way
that's relevant and useful to their daily lives while allowing them to
connect with their communities and donate to an important cause."
Safety Fairs- Saturday, Sept. 15
On Saturday Sept. 15, Old Navy stores will each host a Safety Fair.
Attendees can meet their local police, fire, EMT and other emergency
personnel who will offer additional safety tips and materials. While
most Fairs will be held from 1 p.m. to 4 p.m., some event times and
activities will vary by store. For locations and contact details visit www.oldnavy.ca.
About the Canadian Centre for Child Protection: The goal of the Canadian Centre for Child Protection (www.protectchildren.ca) is to reduce child victimization by providing programs and services to
the Canadian public. Its four national programs include Cybertip.ca (www.cybertip.ca), Canada's tipline to report the online sexual exploitation of
children; MissingKids.ca (www.missingkids.ca), a national missing children resource and response centre; Kids in the Know (www.kidsintheknow.ca), an interactive child personal safety program for children in
Kindergarten to Grade Nine; and Commit to Kids (www.commit2kids.ca), a program to help child-serving organizations create safer
environments for the children in their care and reduce their risk of
About Old Navy: Old Navy originated in 1994 and quickly became one of the world's most
successful brands, offering customers great product at great prices.
Today, the brand continues to offer on-trend apparel and irresistible
basics for adults and children at a surprising value. And, best of all,
Old Navy brings it all to customers in a fun, energizing shopping
environment. To learn more, visit oldnavy.ca or follow us on Facebook and Twitter.
SOURCE: Canadian Centre for Child Protection
For further information:
Carolyn Shimmin, Communications Coordinator, Canadian Centre for Child Protection
Office: (204) 945-8074 Cell: (204) 801-6838
Old Navy Public Relations