Canadian Cancer Society wins first prize in DoGooder Video Awards

Lighthearted Nutiquette video spreads awareness about testicular cancer

TORONTO, March 13, 2014 /CNW/ - The Canadian Cancer Society's Nutiquette video has won first prize in the Funny for Good category in the 8th annual DoGooder Nonprofit Video Awards. Winners were announced on Thursday, March 13, at the the Nonprofit Technology Conference in Washington, DC.

To celebrate 2013 Men's Cancer Health Awareness Month in September, the Society launched a successful nationwide campaign to teach men how to spot testicular cancer early. The Nutiquette video was at the centre of the campaign to target young men. In the video, a surprised young man finds a quartet in his shower serenading him with a humorous jingle about the 3 steps to finding testicular cancer early.

Testicular cancer is the most commonly diagnosed cancer in men aged 15-29, and if it's caught early, the chances of successful treatment are much better.

"We knew we had to think outside the box to reach our target audience," says Mathew Sepkowski, Director of Marketing, Canadian Cancer Society. "Our market research has shown that humour with an underlining serious message is the way to engage young men and encourage them to take charge of their testicular health. We hope this video encourages guys to practise proper Nutiquette."

About the YouTube DoGooder Nonprofit Video Awards

See3 Communications, the leader in online video for nonprofits, and YouTube, the world's largest online video community along with the Nonprofit Technology Network, partnered for the 2014 DoGooder Video Awards. Now in its 8th year, the awards program is dedicated to giving cause advocates that use video a place for their work to shine. Members of the YouTube community had the opportunity to vote for the best among the finalists from February 28 through March 10, 2014.

About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. For more information, visit cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333 (TTY 1-866-786-3934).

Video with caption: "Video: Testicular cancer may be the most common form of cancer among young men but it's also one of the most treatable when caught early. Nutiquette is a dude's guide to checking his nuts regularly for cancer symptoms.". Video available at: http://youtu.be/k3Cd2lvQlN4

SOURCE: Canadian Cancer Society (National Office)

For further information:

Sasha Anopina
Canadian Cancer Society
[email protected]
416-934-5338