CommerceLab Advisory Board appointed to improve adoption of gamification, UX and interactive display research
TORONTO, Feb. 20, 2014 /CNW/ - CommerceLab.ca, a new initiative supported by the Canadian Digital Media Network through the Centres of Excellence for Commercialization and Research (CECR) program, is bringing together a number of business and academic advisors to tackle Canada's innovation deficit. Serving as advisory board members to CommerceLab, the team will focus on accelerating the adoption of Canadian digital media research and innovation in three fast-growing fields: gamification, user experience (UX) design, and interactive display technology.
Launched in 2013, CommerceLab was created as a response to the lagging productivity and innovation in Canada resulting from low levels of investment in private-sector research and development. The CommerceLab Advisory Board's mandate is to help sharpen the focus on this so-called "innovation deficit" by increasing the rate at which transformational research and innovation already present within Canadian universities is adopted—a challenge it describes as Canada's "commercialization deficit."
CommerceLab is calling on academic and business leaders across a wide range of sectors to help power the adoption of new digital innovations in Canada. Organizations and academics can access new ideas in gamification, user experience and interactive display, and share feedback or submit ideas of their own at CommerceLab.ca.
CommerceLab Advisory Board
- Catherine Burns, Professor, Systems Design, University of Waterloo Faculty of Engineering and Director of the Advanced Interface Design Lab
- Matt Hartley, Technology Writer, Financial Post
- David Haynes, Writer, Founder, Preset Group
- Rob Hyndman, Principal, Hyndman Law, Co-Founder, mesh
- Morag Johnston, Director of User Experience Design, Rogers Communications
- Jess McMullin, Founder, The Centre for Citizen Experience
- Mitchell Osak, Managing Director of Quanta Consulting Inc.
- Neil Randall, Associate Professor, University of Waterloo, Director of the Games Institute
- Sean Stanleigh, Product Manager, Drive and Report on Small Business at The Globe and Mail
- George Tsintzouras, Senior Director, New Business Initiatives, Christie Digital
Encouraging Facts and Figures
- The overall market for gamification tools, services and applications is projected to be $5.5 billion by 2018.
- More than 70 per cent of the world's largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014.
- UX maturity as a professional discipline and adoption within organizations is seeing the rise of centres of excellence within major corporations, and a key driver of product and service development planning.
- Digital signage currently represents a $12 billion dollar market that is expected to double within the next several years. Key to that will be increased adoption of interactive technologies.
"So few Canadian organizations really grasp how quickly things are changing in terms of consumer technology. CommerceLab is an indispensable resource not just for tech companies, but for anyone who wants to stay competitive in the mobile, cloud-based world we now live in."
--Morag Johnston, Director of User Experience, Rogers Communications
"In healthcare and education alone, gamification research is showing that we can measurably improve health and learning outcomes for Canadians. Gamification helps us navigate some otherwise overwhelming data in ways that really do change our behaviour for the better. We're just starting to pay attention to this important opportunity."
--Neil Randall, Associate Professor, University of Waterloo, Director of the Games Institute
"Canada's digital signage software companies are some of the most successful in the world, but we're only beginning to realize the massive market opportunity in this space. That's why CommerceLab is so important—it's one of the few places Canadians can go to identify emerging technologies and their business applications, across a vast range of Canadian sectors."
--David Haynes, Founder, Preset Group
CommerceLab is an interactive place to share cutting-edge digital media research and commercialization opportunities in Canada. We connect the business and academic worlds with the information they need to be competitive, to grow, and to compete on a global scale. We spark conversations. We illuminate opportunities and encourage participation and knowledge sharing. We help power the development of new and creative digital innovations. CommerceLab is an initiative of the University of Waterloo Stratford Campus, supported by the Canadian Digital Media Network and the Centres of Excellence for Commercialization and Research (CECR) program.
Image with caption: "CommerceLab Logo (CNW Group/CommerceLab)". Image available at: http://photos.newswire.ca/images/download/20140220_C6015_PHOTO_EN_36960.jpg
For further information:
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