Canadian Black Book Announces Fifth Annual Best Retained Value Awards

MARKHAM, ON, March 8 /CNW/ - Canadian Black Book has released their fifth annual Retained Value Awards. This year the award examines 2006 models and winners have been chosen in 17 segments. The awards are determined from actual value retained from MSRP, measured over a 4 year period.

CBB initiated the awards to help consumers identify which vehicles retain the highest percentage of their original value. Although strong retained value performance is not a guarantee of future strength, it is a strong indicator for how a vehicle should perform in the future. For the consumer, selecting a vehicle with a lower depreciation rate will reduce their overall cost-of-ownership.

    The 2010 CBB Retained Value Award winners are:

    Sub-compact:                Toyota Yaris
    Compact:                    Mazda Mazda5
    Mid-size car:               Honda Accord (tie)
                                Subaru Outback (tie)
                                Volkswagen Passat (tie)
    Full-size car:              Toyota Avalon
    Entry luxury car:           Lexus IS Series
    Luxury car:                 Audi A6 (tie)
                                BMW 5 Series (tie)
    Premium luxury car:         BMW 6 Series (tie)
                                Mercedes-Benz CLS-Class (tie)
    Sports car:                 Mini Cooper (tie)
                                Volkswagen GTI (tie)
    Premium sports car:         Porsche 911
    Compact SUV:                Toyota RAV4
    Mid-size SUV:               Honda Pilot
    Full-size SUV:              Nissan Armada (tie)
                                Toyota Sequoia (tie)
    Luxury SUV:                 Mercedes-Benz G-Class
    Minivan:                    Honda Odyssey
    Large van:                  Dodge Sprinter
    Small pick-up:              Toyota Tacoma
    Large pick-up:              Toyota Tundra

Toyota's retained value proved to be exceptional again this year scoring six number one spots, seven if you include Lexus. "Given Toyota's recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public's trust in Toyota the brand," remarked Larry Shred, executive vice president of Canadian Black Book. "Every winner should take pride in this achievement. What the public wants is value for their money, and these are some of the top companies delivering high value," continued Mr. Shred.

About Canadian Black Book

Founded in 1960, Wm. Ward Publishing is a Canadian company owned and operated by Kathy Ward, and is the official distributor of Canadian Black Book. Canadian Black Book is the publisher of the "Black Book" vehicle value and residual guides and is the benchmark for automobile dealers, manufacturers, financial services firms, insurance companies and other sectors with interests in the automobile industry.


For further information: For further information: For inquiries regarding information contained in this release contact: Josh Bailey, senior manager, client services, Canadian Black Book, (905) 413-7614,

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