Canada's Top Marketers Gather To Discuss Attribution & Marketing Impact
Martech Industry Leaders Perkuto and Marketo Host Interactive Four-City Series on How Marketers Can Leverage Attribution to Produce Measurably Better Outcomes
MONTREAL, Oct. 1, 2018 /CNW/ -- In a recent survey, more than half of marketers (58%) admitted their ability to measure and analyze marketing performance "needs improvement or worse," and 70% of those same marketers rank "proving impact" as their top priority for 2019. To offer steps to address this crisis, martech consulting firm Perkuto and marketing automation platform provider Marketo have partnered to present a new series, the Marketing Impact Talks. The four-city Canadian tour will launch on October 11, 2018 and will feature speakers, roundtable discussions and a networking happy hour at each event.
A leader in the martech consulting space, Perkuto aims to help marketers develop a greater understanding of reporting and attribution, allowing them to overcome technological limitations to uncover the insights available in the massive amounts of data available today. Beginning in Montreal, the Marketing Impact Talks highlight the importance of understanding the role attribution plays in today's marketing and shows the ROI of harnessing its power.
"As a martech consulting firm, we're very familiar with how difficult it can be for marketers and businesses to effectively measure their marketing performance and then turn that data into actionable next steps," said Alexandre Pelletier, co-founder and CEO of Perkuto. "Our interactive series with Marketo will present case studies and panel discussions offering real-world strategies and advice for overcoming complex attribution challenges, as well as technological best practices."
MARKETING IMPACT TALKS SCHEDULE
After kicking off in Montreal on October 11, the series will travel to Toronto on October 18; Vancouver on October 23; and Calgary on October 24. Each Marketing Impact Talk will run from 2-6PM, during which speakers from Perkuto, Marketo and other successful Canadian businesses will cover a variety of topics, including:
- Applying Attribution for Measurably Better Outcomes
- A Marketer's Toolbox: Advanced Attribution Technology
- The ROI of Attribution
- Attribution Q & A panel discussion
- Attribution roundtable discussions
Additionally, the event will host demonstrations of Marketo's newest attribution software Bizible as well as a networking happy hour.
FOR MORE INFORMATION
Admittance to the Marketing Impact Talks is complimentary and limited to qualified participants. For more information on the Marketing Impact Talks or to request an invitation, please visit https://perkuto.com/blog/leveraging-attribution-for-better-results.
ABOUT PERKUTO
Perkuto helps marketing leaders who feel frustrated with not having a bigger impact on revenue. As a Bizible and Marketo Platinum Partner, our team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. We assist marketing leaders in exceeding their goals and rising to the top. Visit perkuto.com to learn more.
Perkuto and the Perkuto logo are trademarks of Perkuto. All other trademarks are the property of their respective owners.
SOURCE Perkuto
Amy Hooker Kidd, maven communications for Perkuto, 910-707-0462, [email protected], http://www.perkuto.com
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