K9 strategy+design Supports Carol Hung and Kobi at Cannes Lions 2015
TORONTO, June 17, 2015 /CNW/ - K9 strategy+design (K9) proudly announces Art Director Carol Hung, Gold Place Winner of the Globe and Mail's regional Young Lions competition, will be representing Canada in the global Young Lions competition during the world's premier creativity festival. Hung and her team mate Carly Ouellette earned the top spot to compete for Canada in the global competition out of 80 other competitors in the category. The competition saw marketers under the age of 30, and creatives under the age of 28, produce an ad for the anti-bullying organization No Place to Hide.
Hung will be joined in France by K9 live mascot, Kobi, in a social media campaign featuring Kobi on location throughout Cannes France. Lion's participants will be encouraged to take a pop-up Kobi along on their journeys during the ten day Cannes Lions festival and post his adventure with #CannesKobi on Instagram. Hung and the K9 design team, with help from Colour Innovations, created the fun initiative to elevate Canada's presence and participation in the global industry event. K9 Creative Director Norm Lourenco comments, "The K9 creative philosophy - curious, bold and loyal - extends beyond our client work to our team, our community and our relationships. We're not only proud to continue to support Carol in her Young Lions bid but see her journey as an extension of our team's core values. Our loyalty to the success of Canada's creative industry extends beyond our walls; K9 has the opportunity to assist in positioning our Canadian creative leadership on the global stage by promoting our young talent and supporting the team's efforts abroad." Lourenco adds, "Our mascot Kobi is the embodiment of the K9 values and engaging in the social media conversation is a great way to elevate our creative presence at Cannes, we hope to see Kobi having a great time in France and see Carol bring home the gold!"
The Young Lions competition takes place during the Cannes Lions festival in Cannes France from June 17 - 27. Winners are chosen by Cannes Lions Jury; a prestigious group of industry experts from around the world. Past Canadian teams participating in the Young Lions competition have won silver and bronze in 2013 and gold in 2011. K9 strategy+design's art director will join the Canadian team in competition against creatives from around the world.
About K9 strategy+design:
Curious. Bold. Loyal. K9 is a collective of designers, thinkers and strategists who have been pioneering design for a respected list of clients since the late 90s. With extensive experience in editorial story telling, digital, branding and environmental design the team takes pride in immersing themselves in their local business community as well as the design community as a whole. K9 believes that even though the way we communicate is constantly changing, a well told story is the most compelling way to connect, engage and create long lasting brand loyalty. Visit www.k9-sd.com
SOURCE K9 strategy+design
For further information: Jennifer Neal, K9 strategy+design, (647)-400-6264 / [email protected]