TORONTO, Nov. 17 /CNW/ - Final data from BBM Canada reveals that MTV's new documentary series PEAK SEASON sits atop the summit, delivering the highest-rated series premiere ever for any program - original or acquired - on MTV in Canada. The one-hour premiere, which aired October 19, ranked No.1 (P12-34) in its timeslot against all Canadian and U.S. specialty channels*. Generating an average audience of 122,000 total viewers, a remarkable 89% were younger viewers aged 12-34 (109,000). Snowballing as the show went on, the audience grew an impressive 20% from Episode 1 to Episode 2.
(xx) Media Note (xx) - To download photos from PEAK SEASON and view the
full press release, please visit www.mtvmedia.ca
This season to date, PEAK SEASON ranks as the third most-watched show on www.mtv.ca with more than 1.3 million video streams, behind only THE HILLS and THE CITY(xx). All episodes are available on demand in high definition at www.mtv.ca. Also available on iTunes, PEAK SEASON has ranked in the Top 20 of episode sales in Canada the day after their instant release.
"PEAK SEASON's performance on-air and online is absolutely phenomenal, surpassing series premieres of massive American hits like THE HILLS, LAGUNA BEACH, and REAL WORLD," said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. "PEAK SEASON really hits home with our viewers, giving a truly unfiltered look into the lives of young adults with real conflicts and aspirations."
PEAK SEASON offers a behind-the-scenes look into the unique community of Whistler, B.C., following the high drama found in the unique mix of residents that call this world-class tourist hotspot home. As youth struggle to find love, friendship and themselves, a lot happens in this resort playground when the locals and outsiders from around the world co-exist. While every town has stories and secrets, few rival the ones from Whistler as captured on MTV in PEAK SEASON.
All new episodes of PEAK SEASON air Mondays at 10 p.m. ET/PT on MTV. Viewers can get caught up by watching the first six episodes of PEAK SEASON online at www.mtv.ca.
For further information: For further information: Alison Salinas, Much MTV Group, (416) 384-2865, firstname.lastname@example.org; Rom Halverson, Much MTV Group, (416) 384-2794, email@example.com