High Performance Esports Apparel Line Launches in Canada at DreamHack Montreal
MONTREAL, Sept. 4, 2018 /CNW Telbec/ - Esports apparel company Moniker, Inc. ("Moniker") has introduced the first performance and streetwear brand H4X.gg (pronounced "hacks") for esports athletes. H4X.gg has partnered with DreamHack the world's largest digital festival to become the official apparel supplier of several DreamHack events, kicking off worldwide with ESL One in Katowice, Poland back in February 2018, and now, officially launching in Canada with DreamHack Montreal - September 7-9.
"H4X and DreamHack worked together this year at many festivals around the world and we are happy to continue our support with their launch in Canada." said Simon Marin, President at DreamHack Canada.
The H4X.gg line was developed globally by passionate professional gamers and esports industry veterans with Jon Wayne Gurman who is an apparel and consumer product manufacturing expert in the fashion, branding and licensing industries. With over 35+ years of merchandise retail experience and $3 Billion of consumer products sold, Jon has built a network with major bricks & mortar and online retailers around the globe. During his long licensing career, Jon has worked with brands such as Fortnite, Blizzard, Ubisoft, Tencent, Overwatch, UFC MMA Elite, Star Wars, Marvel, Disney, Universal, Coca-Cola and many more.
Recently, H4X.gg signed a major esports team partnership with Dallas Cowboys owner Jerry Jones Team Complexity to become the official supplier for the team's performance wear and fan gear.
"Esports fans and players are warriors and athletes and deserve highly technical and practical gear coupled with the fashion lifestyle," said Jon Gurman, CEO, Moniker. "H4X.gg is inspired by the passion of competitive gamers, and reflects the mindset and aesthetic of esports champions."
A first look at the debut H4X.gg apparel can be viewed at H4X.gg. The collection is available online and through DreamHack circuits through 2018.
The company was founded in 2017 by Jon Wayne Gurman and his strong network of esports industry experts. Moniker will serve as the umbrella for several esports apparel brands, each targeting different segments of the market, worldwide headquartered in Montreal with satellite offices in Berlin, LA, New York, Toronto.
SOURCE Moniker, Inc.