ChickAdvisor Reviewers' Choice Awards recognizes top products nominated by real consumers
TORONTO, Oct. 25, 2017 /CNW/ - Today, Canada's leading review and ratings site ChickAdvisor, announced its top-ranked products from 2017, elected by real Canadian consumers. Known as the ChickAdvisor Reviewers' Choice Awards, this badge of honour is based on the community's reviews from the past 12 months.
Led by wife-and-husband duo Ali and Alex de Bold, ChickAdvisor has over half a million authentic reviews providing feedback on over 79,000 products. Community members review everything from makeup and household goods, to food and drink. They recently launched two sister sites: XYStuff, which focuses on the booming male grooming category; and FamilyRated, which is a hub of information for all products home and family related.
"Our Reviewers' Choice Awards are considered among the most valuable in Canada because they're based on authentic reviews," explained Ali de Bold, co-founder of ChickAdvisor. "Unlike other product awards, which are often the result of brands nominating themselves, we use an algorithm to pull real testimonies, reviews and ratings from our community."
Criteria to be considered as one of the top products include: have a minimum review satisfaction score of 4.0 out of 5; at least 100 reviews collected within the last 12 months; and have the highest overall ranking in their category at the time when results are calculated.
"We're so proud to endorse brands that Canadians genuinely use and love," continued de Bold. "Consumers know that when they see our badge on a TV commercial or on a package in-store it means that other people trust and value this product."
The 2017 Reviewers' Choice Awards recognized seven to 15 different products determined to be the "Best Of" in each of the following categories:
- Family Products
- Food and Drink
- Hair and Body Care
- Household Products
- Men's Care
- Prestige Beauty Products
- Skin Care
Notable brands awarded this year include:
- AVEENO for its Daily Moisturizing Yogurt Body Wash
- Ben & Jerry's for its Non-Dairy Ice Cream
- Dove for its Baby Dove Rich Moisture Tip to Toe Wash
- Lancôme for its Teint Idole Ultra Foundation Stick
- Maybelline New York for its Sensational Inti-Matte Nudes Lipstick
- NIVEA for its NIVEA Men Creme
- OxiClean for its Versatile Stain Remover Powder
- Vichy for its Pureté Thermale Waterproof Eye Makeup Remover
ChickAdvisor is the first ratings and reviews platform in Canada, designed specifically for female consumers. Founded in 2006 by husband and wife duo Ali and Alex de Bold, ChickAdvisor has over 500,000+ authentic reviews on the platform and has worked with Tier A brands including Unilever, AVEENO and NIVEA.
For further information: Madeleine Stoesser, Director, RNMKR, [email protected]