Global's NYE Special Garners the Country's Largest National Audience
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TORONTO, Jan. 3, 2012 /CNW/ - Global's ET Canada, the nation's most trusted entertainment news source, garnered 629,000 (national 2+) viewers last Saturday night for its 3RD annual nationally broadcast New Year's Eve at Niagara Falls special.
Hosted by Cheryl Hickey and Rick Campanelli, the two-hour live broadcast was up 9% (Adults 18-49) from last year with viewership peaking at 12:01am with 1.9 million viewers with a total reach of 4.8 million (2+ national).
The jam-packed show featured performances from Simple Plan, Our Lady Peace, The Sheepdogs, Keshia Chanté and a surprise guest performance by Chantal Kreviazuk. Plus, with ET Canada's massive and loyal Twitter following, the show successfully integrated social media commentary. Tweets using the #ETCNYE hashtag were broadcast throughout the night which resulted as a trending topic that evening.
"We've had a great year - from welcoming Matte Babel as our Hollywood Correspondent and shooting the show in front of a live audience from beautiful Vancouver to becoming the first national entertainment news show in Canada to have over 40,000 Twitter followers. We're excited to see where 2012 will take us next!" said Tamara Simoneau, Senior Executive Producer of ET Canada.
Source: BBM Canada PPM Data - contains confirmed and overnight data 12/31/10 - 12/31/11, National AMA(000), 2+ and A18-49, AvWkReach.
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