TORONTO, Nov 9, 2016 /CNW/ - The Canadian Online Publishing Awards (COPAs) were held on November 7, 2016 in the Mandarin Room at the Double Tree Hilton hotel in Toronto to a sold out audience that celebrated digital publishing excellence in Canada. The big winners of the night were the Toronto Star and The Huffington Post with 3 gold and 2 silver, followed by the National Observer with 3 gold and 1 silver and tied in 3rd place were Planète F Magazine and the University of British Columbia with 2 gold and 2 silver each.
This year saw Quebec based brands win 2 out 3 Best of Canada awards as the Le Huffington Post Québec won gold for Best Digital Content and Chez Soi for Best Digital Solution. The National Observer based in Vancouver won the Independent Publisher of the year. Some other new winners this year as part of new wave of emerging media brands in Canada included Vice Canada for Best Continuing Coverage and Indie88 a Toronto based radio station for Best Radio Website.
The State of Digital Seminar was held as part of this year's event festivities that had speakers from Google, Nielsen, Indie88 and Calexis Advertising. Programmatic online buying was explained to the audience and the growing use of this in the marketplace by advertisers. Paul Moran from Indie88 stated the importance of designing for the each digital channel and the need for transparency and trust with the reader. Barry Milavsky from Calexis Advertising stated "As digital continues to grow, marketers continue to look for ways of connecting digital activity with sales. Sales, after all, is where the real revenue is coming from." Mary Rizza from Calexis showed the scale and performance of programmatic media buys and campaign data that demonstrated the synergy when conventional and digital media are combined.
Dale King of Nielsen had this to say about the future of digital in Canada. "As digital becomes increasingly entrenched in marketers' media mix, there is more demand for greater accountability and cross platform measurement that uses independent, comprehensive and comparable metrics." The insights from the panel showed that Canada is becoming an emerging leader in the digital marketplace on the world stage.
SOURCE Canadian Online Publishing Awards (COPA)
Image with caption: "COPA 2016 Winners (CNW Group/Canadian Online Publishing Awards (COPA))". Image available at: http://photos.newswire.ca/images/download/20161109_C4852_PHOTO_EN_814584.jpg
Image with caption: "TVA's Chez Soi Magazine won Best of Canada Digital Solution. Left to right: Jessica Ross (Content Director, Multiplatform Editions, Books & Special Issues) and Andrew Tran (Digital Magazine Art Director) (CNW Group/Canadian Online Publishing Awards (COPA))". Image available at: http://photos.newswire.ca/images/download/20161109_C4852_PHOTO_EN_814582.jpg
Image with caption: "Independent Publisher of the Year went to the National Observer. Left to right: Mike De Souza (Managing editor), Bruce Livesey (Lead investigative reporter) (CNW Group/Canadian Online Publishing Awards (COPA))". Image available at: http://photos.newswire.ca/images/download/20161109_C4852_PHOTO_EN_814586.jpg
Image with caption: "Planète F Magazine won 2 gold and 2 silver that was part of the strong showing of Quebec based digital media. Mariève Paradis (Editor & Publisher) shown with their awards (CNW Group/Canadian Online Publishing Awards (COPA))". Image available at: http://photos.newswire.ca/images/download/20161109_C4852_PHOTO_EN_814588.jpg
For further information: Martin Seto, COPA Producer, 416-907-6562, [email protected]