Canada Goose Arctic Gallery aims to transform visitors' understanding of the Arctic while highlighting its importance to the fabric of Canadian culture
OTTAWA, June 21, 2017 /CNW/ - Today, Canada Goose and the Canadian Museum of Nature officially unveiled the Canada Goose Arctic Gallery, a new permanent installation designed to transform people's understanding of the Arctic and its importance to Canada in the 21st century. The sponsorship of the Arctic Gallery is a continuation of the company's multi-million dollar commitment to the North, which started over a decade ago.
Canada's Arctic represents almost 40 per cent of the country's land mass and is home to more than 100,000 Canadians, yet few people ever have an opportunity to visit first-hand. The 8,000-sq. ft. Canada Goose Arctic Gallery offers inspiring and immersive multimedia experiences to bring to life the realities and the mysteries of the North, where visitors can explore the Arctic's natural landscapes, its plants and animals, hear the voices of the people that live there and be challenged to think about the impacts of change.
"The Arctic is a vital part of Canada's past and future. It is an awe-inspiring and humbling place, a place we believe every Canadian should be able to experience – and now they can," said Dani Reiss, President & CEO, Canada Goose. "Canada Goose's story began in the Arctic and it's the inspiration behind 60 years of making jackets that are designed to perform in the harshest environments on earth. We're honoured to be a part of this project that celebrates Canada on its 150th birthday and brings the story of the Arctic not only to Canadians, but also to the rest of the world."
Marking the museum's Canada 150 legacy project, the Canada Goose Arctic Gallery highlights the intimate connection between people and nature in the North, through over 200 authentic specimens and artefacts, interactive activities and experiences, guided learning opportunities, and indigenous perspectives, including:
- Beyond Ice, a co-creation with the National Film Board offering a sensory introduction to the sounds, sights and even feel of the Arctic through real ice.
- An immersive experience called Anamorphosis, featuring original work created by Inuk artist Nancy Saunders, which deconstructs and reconstructs images across surfaces throughout the gallery.
- Located in the Northern Voices Gallery is Inuinnauyugut: We Are Inuinnait, a temporary exhibition curated by the Kitikmeot Heritage Society.
Entry to the Canada Goose Arctic Gallery is included with general museum admission, and the Canadian Museum of Nature is located at 240 McLeod Street, Ottawa.
About Canada Goose Inc.
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world's leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic, to the streets of New York, London, Milan, Paris, and Tokyo, people are proud to wear Canada Goose products. Employing more than 1,600 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International. Visit canadagoose.com for more information.
About the Canadian Museum of Nature
The Canadian Museum of Nature is Canada's national museum of natural history and natural sciences. The museum provides evidence-based insights, inspiring experiences and meaningful engagement with nature's past, present and future. It achieves this through scientific research, a 14 million specimen collection, education programs, signature and travelling exhibitions, and a dynamic web site, nature.ca. The museum's Centre for Arctic Knowledge and Exploration continues the museum's legacy of more than 100 years of research, documentation, and collections about the biodiversity of Canada's North.
SOURCE Canada Goose
For further information: For press inquiries, contact: Alex Thomson, [email protected], T: 416-780-9850 ext. 2231